SOURCE: CPC Strategy

CPC Strategy

September 29, 2010 10:00 ET

CPC Strategy Publishes First Ever Merchant Comparison Shopping Handbook

Aims to Help eCommerce Merchants Maximize Profits on Comparison Shopping Engines

SAN DIEGO, CA--(Marketwire - September 29, 2010) -  CPC Strategy, the leader in comparison search engine (CSE) campaign management, has released its first ever Merchant Comparison Shopping Handbook just in time for the 2010 holiday shopping season. The free 21-page handbook explains in detail how merchants can optimize data feeds, leverage bidding strategies, and increase their presence on websites like Microsoft's Bing Cashback, Google's Product Search and eBay's 

"We understand that there is a strong demand for this kind of information," said Rick Backus, CPC Strategy CEO. "By putting together this eBook and distributing it to merchants for free we hope we can help online retailers optimize their comparison shopping campaigns for the holidays and beyond."

Topics range from basic comparison shopping how-to's to more advanced engine specific tips and strategies.

Specific topics include:

  • A comprehensive overview of comparison shopping engines and their business models
  • Rate cards of the major paid comparison shopping websites
  • Tips for improving merchant product listings on comparison shopping websites
  • A detailed outline of category and product level bidding strategies
  • Links to sample data feeds and specifications for the major shopping engines

The free eBook is available for download online at

About CPC Strategy

CPC Strategy LLC ( is the leader in providing full service comparison shopping management to online merchants. Founded by former employees of the comparison shopping industry, CPC Strategy is dedicated to providing eCommerce Merchants with the tools and expertise necessary to manage successful comparison shopping campaigns. For more information, please visit

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