SOURCE: CPC Strategy

CPC Strategy

April 28, 2011 10:02 ET

CPC Strategy Releases Q1 2011 Top Ten Comparison Shopping Engine Rankings

Study Features First-Ever Rankings by Category

SAN DIEGO, CA--(Marketwire - Apr 28, 2011) - CPC Strategy LLC (www.cpcstrategy.com), a full service comparison shopping and data feed management agency, released its 2011 first quarter rankings of the U.S. comparison shopping engine marketplace.

The rankings feature four new reports that break down the best shopping engines by category.

"Adding category specific data to our Top Ten Rankings enhances our understanding of how to best position our clients' products," said Rick Backus, CPC Strategy CEO. "Featuring them alongside our general rankings will further help merchants allocate their ad spend."

The Top Ten Comparison Shopping Engine Rankings is an exclusive study done each quarter to measure the effectiveness of the best shopping engines. The study centers around seven key metrics:

  • Overall traffic driven
  • Average amount of revenue generated
  • Conversion rate
  • COS (Cost of Sale) % or return on spend
  • Average CPC (cost-per-click) rates
  • Responsiveness rate among the engines
  • Quality of merchant tools

CPC Strategy began commissioning its research to provide eCommerce merchants with insight into the main comparison shopping engines. This quarter's rankings are the ninth the company has released since it began doing the research in January of 2009.

For details and methodology please follow the links below:

Click here to access the Overall Top Ten Rankings

Click here to access the Category Rankings (free registration required)

About CPC Strategy

CPC Strategy (www.cpcstrategy.com) is a full-service Comparison Shopping management agency for eCommerce merchants. We regularly conduct studies and tests to improve the efficiency of our clients' marketing dollars. You can find some of our tricks and tips on our comparison shopping blog.

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