SOURCE: CPC Strategy

CPC Strategy

July 27, 2011 06:00 ET

CPC Strategy Releases Q2 2011 Study on the Top 10 Comparison Shopping Engines

The Rankings Feature the Best Comparison Shopping Engines for Home & Garden, Electronics, Sporting Goods and Apparel Merchants

SAN DIEGO, CA--(Marketwire - Jul 27, 2011) - For many online retailers comparison shopping engine (CSE) marketing is like Lady Gaga's fashion. Chaotic, spontaneous, and out of control.

"One out of two online retailers are not listing their products on the Top 10 most effective comparison shopping engines," said Rick Backus, CPC Strategy CEO. "This is part of the reason why the average online retailer misses out on 30 - 60% of their store's total potential revenue from the CSEs."

Unlike Lady Gaga, comparison shopping engines can be understood and managed effectively. CPC Strategy's ( Top Ten Comparison Shopping Engine Rankings helps online retailers understand:

  • The best shopping engine for their website.
  • The best shopping engine for their ROI goals.
  • The best shopping engines to expand into.

The study is broken down into two parts. The general comparison shopping engine rankings showcase the best CSEs during the second quarter of 2011 based on key performance factors. There is also a category specific breakdown of the best CSEs for four major online retail categories -- sporting goods, apparel, electronics, and home & garden.

For details and methodology please follow the links below:

Click here to access the Top Ten Rankings

About CPC Strategy

CPC Strategy is a full-service Comparison Shopping management agency for eCommerce merchants. We regularly conduct studies and tests to improve the efficiency of our clients' marketing dollars. You can find some of our tricks and tips on our comparison shopping blog.

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