SOURCE: CPC Strategy

CPC Strategy

January 19, 2011 09:37 ET

CPC Strategy Releases Q4 2010 Rankings of the Top 10 Comparison Shopping Engines in the U.S. Comparison Shopping Marketplace

SAN DIEGO, CA--(Marketwire - January 19, 2011) - CPC Strategy LLC (, a full service comparison shopping and data feed management agency, released its 2010 fourth quarter rankings of the U.S. comparison shopping engine marketplace.

The rankings help merchants prioritize their ad spend on the top 10 shopping engines.

Q4 2010 Comparison Shopping Rankings
1. Google Product Search
2. Nextag
3. Bing Shopping
4. Amazon Product Ads (Tied with Shopzilla)
4. Shopzilla (Tied with Amazon Product Ads)
7. TheFind
8. Pricegrabber
9. Become
10. Pronto

Comparison Shopping websites like Microsoft's Bing Shopping, Google's Product Search, eBay's and Experian's have become important tools used by online shoppers to compare product prices and merchant feedback from different online retailers.

What's New

  • The holiday cost per click rate increases by each engine proved to be a key differentiator in the rankings this quarter, with each engine utilizing a different strategy and approach for adjusting rate cards during the shopping season.
  • Bing Shopping's switch to a free model continues to pay dividends for advertisers as it secures the top spot in conversions at 2.6%.
  • Amazon Product Ads secures its spot within the top three for the second quarter in a row, a testament to the traffic volume (second) and lowest paid shopping engine in terms of COS % (Cost divided by Revenue Percentage).

In addition to the quarterly rankings, CPC Strategy has also produced a special report that looks at comparison shopping engine performance during the busy shopping season between Thanksgiving and Christmas. That special report is downloadable at the following address:

CPC Strategy began commissioning its research to provide eCommerce merchants with insight into the main comparison shopping engines. The survey allows merchants to understand how each engine ranks in terms of size/volume, cost, return rates, and overall service. This quarter's rankings are the eighth the company has released since it began doing the research in January of 2009.

For details and methodology please follow the link below

About CPC Strategy
CPC Strategy LLC ( is the leader in the full service comparison shopping management industry. Founded by former employees of the comparison shopping industry, CPC Strategy remains dedicated to providing eCommerce Merchants with the tools and expertise necessary to manage successful comparison shopping campaigns. For more information, please visit

Contact Information