July 13, 2010 09:20 ET

CPI Announces New Look, Logo, and Website

MILWAUKEE, WI--(Marketwire - July 13, 2010) -  CPI has released a new company logo and website. The new consolidates all CPI websites, including,, and, into a single enhanced and redesigned site.

Based on customer and Certified Instructor feedback, is completely revamped to include more intuitive navigation, improved account management, and an enhanced online shopping experience. It also includes a new documentation feature, which allows Certified Instructors to submit training documentation online.

The company logo has been redesigned to reflect the CPI mission and values. The logo shows people reaching out to each other with their hands, symbolizing the integral relationship between CPI and its Certified Instructors in their mission to educate, empower, and enrich the lives of others. Individual logos for each CPI specialized offering -- Nonviolent Crisis Intervention® training, Prepare Training® program, and Dementia Care Specialists -- have also been updated with a fresh, coordinated look.

According to Tony Jace, CPI chief executive officer, the new logos and website mirror the company's commitments to expand the message of care and well-being.

"We value our commitment to increase the effectiveness of our Certified Instructors as they manage their day-to-day interactions and responsibilities. Through our new look and improved tools, we continue to provide individuals and organizations the resources they need to create safer, enriched environments," he said.

CPI, headquartered in Milwaukee, WI, is the world's leading training organization specializing in the safe management of disruptive and assaultive behavior. CPI's cornerstone Nonviolent Crisis Intervention® training and Prepare Training® programs focus on workplace violence prevention and offer effective strategies for managing anxious, hostile, or violent behavior. Through Dementia Care Specialists, CPI also offers dementia care training to improve function, safety, and quality of life. Since 1980, more than 6 million professionals have participated in CPI training, and thousands of organizations worldwide have successfully implemented CPI's unique behavior management techniques.

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