SOURCE: CPM Advisors, Inc.

February 23, 2010 08:30 ET

CPM Advisors Selects Mediageeks for Real-Time Ad- and Data-Serving Support

SAN FRANCISCO, CA--(Marketwire - February 23, 2010) - CPM Advisors, Inc. (CPMa), the first self-service media and data buying solution for advertisers and agencies, today announced that it has selected mediageeks to provide infrastructure support for the real-time-enabled components of its media buying platform, encompassing hosting, adserving and cookie data management.

"Mediageeks has been providing adserving and optimization infrastructure since 2006 for some of the largest publishers on the web. As they expand to provide advertising infrastructure services, we felt it was a great fit to help us scale our rapidly-growing ad buying optimization," says Rob Leathern, CEO of CPM Advisors.

mediageeks provides blazing fast ad tags and a scalable infrastructure to enable media companies to provide best of class solutions to their clients. Serving billions of impressions and with a global presence, mediageeks is the leading delivery platform for smart media companies.

"We are very excited to be working with the CPMa team to help them continue their strong growth. Our robust infrastructure is well utilized by a sophisticated customer like CPMa," added Jacob LeWinter, mediageeks' CEO.

CPMa allows companies to create optimized ad campaigns utilizing multiple ad systems and data sources (including retargeting) via its CPMatic (www.cpmatic.com) self-service media buying platform. CPMa is the only fully-transparent buying platform built for advertisers of all sizes and gives clients the ability to bid in real-time across major inventory suppliers.

ABOUT CPM ADVISORS
CPM Advisors, Inc. (CPMa) was founded in early 2008 and is based in San Francisco, California. CPMa operates CPMatic.com and provides optimized cross-platform media and data buying for advertisers and agencies, integrating with major publishers, ad exchanges, data providers, aggregators and marketplaces. The company's founders and board members have previously built advertising optimization systems for the largest online advertisers and ad exchanges. More information is available at http://cpmadvisors.com and http://cpmatic.com.

ABOUT MEDIAGEEKS
mediageeks is a leader in ad infrastructure solutions powering billions of interactions. Founded in 2006, and with a global infrastructure across multiple continents, mediageeks enables media and technology companies to quickly scale their operations. Learn more at http://www.mediageeks.com

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