CPRS Calgary

CPRS Calgary

November 11, 2010 10:01 ET

CPRS: Social Media Changes How PR Professionals Reach Audiences

CALGARY, ALBERTA--(Marketwire - Nov. 11, 2010) -

Brian Singh to reveal online demographics and Nenshi campaign insights

Editors' Note: There is a photo associated with this release.

Social media has changed the landscape of how public relations professionals manage reputations. Not long ago, public relations was a one-way, top-down process that began with the influencers and resulted in targeted messages disseminated out. Today, due to social media, the profession of public relations has evolved into a dynamic, two-way conversation that reaches far and wide. Social media tools have placed the world at our fingertips. Suddenly, now the audience talks back, often with a powerful voice that sets new expectations.

On November 30, Brian Singh, principal of Zinc Research, will present how Canada's online community influences public relations campaigns and is driving change among how business strategists make decisions and public policy.

In addition to his long-experience as a pollster and researcher, one of Singh's most recent high-profile roles was as a member of mayoral candidate Naheed Nenshi's successful campaign team. Serving as pollster and one of several strategists, Singh had a bird's eye view into the complex mix that is a modern political campaign. He will provide his perspective on how social media played a strong, but not exclusive role in Calgary's latest civic election.

Singh's presentation will enlighten communications professionals as to who uses the Internet and social media, and how best to connect and engage with them. Singh offers a strategic review of user stats and demographics, including an exclusive segmentation of Canadian users, for each of the major social media platforms, such as Facebook (by far the favourite destination).

Register online at https://securegs.com/cprs/

Date: Tuesday, November 30
Time: Registration at 11:30 a.m.
Lunch and presentation at 12 p.m. - 1 p.m.
Place: Bow Valley room at the Westin Calgary downtown
Cost: $40 member
$55 non-member
$25 student member
$30 student non-member

About Brian Singh:

Brian F. Singh is a pollster and economist with 20 years of experience. Specializing in marketing research and strategy to support business development, communication efforts, branding and economic development, Brian has consulted with regional, national and international private and public sector clients in a broad range of industry sectors that includes retail and consumer goods, tourism, financial services, the environment, health and wellness and information technology.

Brian is the President of ZINC Research, which he founded in 2006 on the principle of the "triple bottom-line," and the belief that in today's world, companies need to have a firm grasp on the social, environmental and economic aspects of their operation and vision for the future. He is also one of the founders of "The Bridge - Canadians & Social Media" a nationally syndicated study conducted by ZINC Research Inc. in partnership with Dufferin Research. This ongoing study, started in September 2007 recently completed its 9th wave, tracks online Canadians interest, activity and membership to social networking sites, and offers a firmly "Canadian" perspective on behavioural user segments. He was recently the pollster and one of the strategists for Naheed Nenshi's successful Mayoral Campaign.

Brian is a Certified Marketing Research Professional (CMRP), holds a Master of Arts degree in Economics (University of Toronto), and was a PhD candidate in Epidemiology (University of Toronto). Brian has spoken at numerous conferences and events on social trends and public opinion, and is a blogger in the field of social media.

About CPRS Calgary:
The Canadian Public Relations Society (CPRS) is a uniquely Canadian association of public relations professionals. CPRS Calgary, formed in 1958, is the local member society representing some of the brightest and most talented communications professionals in the city.

CPRS Calgary strives to support public relations professionals at every stage of their career. There's an increasingly strong student membership presence in CPRS Calgary, and an outstanding list of professional development events held September through June.

To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20101110-singh.jpg

Contact Information

  • CPRS Calgary
    Michelle Harries
    CPRS Calgary
    Doug Lacombe