Me to We

Me to We

April 16, 2012 08:00 ET

Craig and Marc Kielburger Deliver the Canadian Guide to Socially Conscious Living in New Book

Living Me to We Offers Simple and Innovative Tips on How to Live a Socially Conscious Life, With Excerpts from Famous Canadians

TORONTO, ONTARIO--(Marketwire - April 16, 2012) - Did you know that bullying occurs once every seven minutes on the playground? Or, that the average Canadian uses 343 litres of water per day? Or, that walking one kilometre a day reduces your risk of obesity by five per cent? A new book from New York Times bestselling authors, Craig and Marc Kielburger shows Canadians how to make the world a better place, one small step at a time.

Living Me to We: The Guide for Socially Conscious Canadians takes readers through a day in the life of a socially conscious Canadian - beginning at 7:00 a.m. when a person wakes up, to 9:00 p.m. when the day winds down. It is a simple and clear guide that provides persuasive and compelling stats and tangible and thoroughly researched tips to put things into perspective. The book is a resource to help Canadians think differently in their everyday choices and positively impact the world - from seeking out ethical investments, to taking carbon-friendly vacations, to learning how to grow an ethical garden.

The first-ever guide of its kind for Canada - compiled by activists and co-founders of Free The Children and Me to We, the Kielburgers - is based on years worth of their travels, interactions and experiences and full of interviews with individuals across the country as well as personal stories from famous Canadians about their tales of living a more meaningful life. The handy guide aims to impact the way Canadians think and inspire them to make thoughtful choices, ultimately improving their life, neighbourhood, city and the planet.

"Most recently voted the fifth-happiest country in the world1, Canada is a country that wants to make a difference," says Marc Kielburger. "Our country is united by more than a love of hockey. What truly makes Canada the greatest country in the world is our compassion, friendliness and willingness to help each other," adds Craig Kielburger.

Living Me to We provides an extensive warehouse of province-specific resources, chock full of recommended websites, books, magazines and city-specific stores and organizations. The book also features excerpts from famous Canadians, including Margaret Atwood, Anne Murray, Rick Hansen, Sam Roberts, and George Stroumboulopoulos, among others, as they share their own helpful tips toward living a socially conscious life.

Rick Hansen contributed to the book with a personal story about his own connection with nature. "It's a small world," he says. "The little changes we make in our everyday lives have the potential to reach others, within our community and around the world."

Living Me to We ($19.95) is available for purchase at the Me to We store at 223 Carlton Street in Toronto, online at www.metowe.com/living, and in major bookstores across Canada including Indigo and Chapters. One hundred per cent of the Kielburger's royalties from the book are donated to charity. What's more, for every book purchased, a notebook will be given to a child in a developing country.

Craig Kielburger will be speaking and signing books at the Me to We Store in Toronto on Friday April 20, 2012 from 6:00 - 8:00 p.m.

About Craig and Marc Kielburger

Brothers Craig and Marc Kielburger are co-founders of international charity and educational partner Free The Children. They also co-founded Me to We, a social enterprise providing people with better choices for a better world.

Craig and Marc are nationally syndicated columnists and co-authors of six books, including the New York Times besteller Me to We: Finding Meaning in a Material World and The World Needs Your Kid: Raising Children Who Care and Contribute, which won a Mom's Choice Award Gold Medal for parenting books.

In addition, their work has been featured through multiple appearances on The Oprah Winfrey Show, 60 Minutes, CNN and the BBC, and in Time Magazine, People and The Economist. Both are members of the Order of Canada and together hold 16 honourary doctorate degrees.

About BUY A BOOK, GIVE A BOOK

Me to We's Buy a Book, Give a Book promise ensures that for every Me to We book purchased, a notebook will be given to a child in a developing country. Learn more at: www.metowe.com/shop/buygive/.

About Me to We

Me to We (www.metowe.com) is an innovative social enterprise that provides people with better choices for a better world. Through socially conscious and environmentally friendly products and life-changing experiences, Me to We measures the bottom line not by dollars earned but by the number of lives changed and the positive social and environmental impact made. In addition, half of Me to We's net profit is donated to Free The Children (www.freethechildren.com), while the other half is reinvested to grow the enterprise and its social mission.

1 First-ever World Happiness Report - http://issuu.com/earthinstitute/docs/world-happiness-report

Contact Information

  • For more information, to receive a copy of the book, or to
    speak to Craig and Marc Kielburger, please contact:
    Me to We
    Danika Lochhead, PR Specialist
    416.964.8942 x 832
    danika@metowe.com