SOURCE: Cramer-Krasselt

February 10, 2006 08:00 ET

Cramer-Krasselt and CareerBuilder.com Spark Unprecedented "Monkey Business"

Two Million Monk-e-mails Viewed and Sent To-Date

CHICAGO, IL -- (MARKET WIRE) -- February 10, 2006 -- Cramer-Krasselt's "Monk-e-mail," created for job search site CareerBuilder.com, has emerged as an Internet phenomenon. Since launching only two weeks ago, more than two million Monk-e-mails -- which feature the chimps from the popular Super Bowl ads -- have been viewed and sent by visitors to CareerBuilder.com.

The first-of-its-kind site lets visitors create and send a personalized message in their own voice, but delivered by a talking monkey to friends and co-workers. With one million user sessions to-date and more than 630,000 unique visitors to the site, Monk-e-mail has become a favorite way to send a message.

Some fun Monk-e-mail facts:

--  More than two million Monk-e-mails have been viewed and sent to-date
    
--  Monk-e-mails receive multiple viewings -- a typical Monk-e-mail is
    looked at four to five times
    
--  The monkey business is contagious -- 40% of Monk-e-mail recipients
    send out one of their own
    
--  On average, visitors spend seven minutes creating and sending a Monk-e-
    mail
    
"We knew that Monk-e-mail would be popular, but we had no idea that it would catch on like wildfire," said Karen Seamen, general manager of Cramer-Krasselt's flagship Chicago office. "The campaign has struck a chord because it allows people to say things they might not say in person. After all, it's not you telling your office mate he wears too much cologne; it's a chimp."

CareerBuilder.com sees Monk-e-mails as a natural extension of the brand's strategy to target people who might be feeling frustrated with their job. "Anything that gets people thinking about their next career move is a positive for us," said Richard Castellini, vice president of consumer marketing for CareerBuilder.com. "Visitors might first come to 'monkey around' with Monk-e-mail, but then end up spending time on our site searching for a better job."

About Cramer-Krasselt

Rapidly growing Cramer-Krasselt is the fourth-largest independent agency in the United States with billings exceeding $557 million. Frequently featured for its creativity in Communication Arts, the agency is headquartered in Chicago, with offices in New York, Milwaukee, Phoenix and Orlando, Fla. Its client list is representative of major brands across virtually every industry. They include: AirTran Airways, BASF Corporation, CareerBuilder.com, Cellular South, Comcast Spotlight, Corona Beer, La Quinta, GE Healthcare, H. J. Heinz Co. (Ketchup, Ore-Ida, Smart Ones), Hyatt Hotels, Master Lock, Popeyes Chicken & Biscuits, Steve Madden shoes and Ski-Doo. Cramer-Krasselt's public relations subsidiary, CKPR, is ranked among the nation's top 15 agencies. For more information, visit Cramer-Krasselt at www.c-k.com.

About CareerBuilder.com

CareerBuilder.com is the nation's largest online job site with more than 20 million unique visitors and over 1 million jobs. Owned by Gannett Co., Inc. (NYSE: GCI), Tribune Company (NYSE: TRB), and Knight Ridder, Inc. (NYSE: KRI), the company offers a vast online and print network to help job seekers connect with employers. CareerBuilder.com powers the career centers for more than 800 partners that reach national, local, industry and niche audiences. These include more than 170 newspapers and leading portals such as America Online and MSN. The nation's top employers take advantage of CareerBuilder.com's easy job postings, 15 million-plus resumes, Diversity Channel and more. Millions of job seekers visit the site every month to search for opportunities by industry, location, company and job type, sign up for automatic email job alerts, and get advice on job hunting and career management. For more information about CareerBuilder.com products and services, visit http://www.careerbuilder.com.

Contact Information

  • CONTACT:

    Marty Ellery
    Cramer-Krasselt
    414-227-3508

    Jennifer Sullivan
    CareerBuilder.com
    773-527-1164