SOURCE: Omniture

October 24, 2007 08:00 ET

Crate and Barrel Chooses Omniture SearchCenter to Increase Return on Ad Spend

Leading Home Furnishings Retailer Ties Individual Keywords to Performance Based on Revenue

OREM, UT--(Marketwire - October 24, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Crate and Barrel, one of the largest home furnishing retailers in the country, is using Omniture SearchCenter™ to increase their return on ad spend. Natively integrated with Omniture SiteCatalyst® Web analytics, SearchCenter enables Crate and Barrel to identify revenue associated with individual keywords and automatically optimize bidding strategies to drive the most valuable traffic to their Web site -- improving search engine marketing efficiency while increasing the company's return on ad spend.

"Crate and Barrel offers thousands of innovative, high-quality furnishings online and it's important that we understand how effective our keywords are at driving customers to the information and items they are looking for," said John Seebeck, Crate and Barrel direct marketing. "Competition among online retailers has increased for keyword advertising and impacts the effectiveness of online advertising budgets. SearchCenter has given us a competitive advantage by helping to identify the highest performing keywords that drive online business. SearchCenter automatically adjusts our keyword bidding strategies based on customized rules that are specific to our marketing objectives and search marketing budgets."

Keyword inflation, or the rising cost per click due to increased competitive pressures for key words, is driving up marketing budgets. Search marketing spending is expected to rise from $6.5 billion in 2006 to $11.1 billion in 2011 according to a study published by Jupiter Research, an independent technology and market research company. In addition, the study states "the number of marketers bidding on more than 10,000 keywords has doubled from 2005." The report concludes, "as a result, marketers will be encouraged to enlist agency and technology support to efficiently manage their search campaigns."

Because SearchCenter is integrated with SiteCatalyst, Crate and Barrel can more effectively associate search engine marketing initiatives with overall online marketing activities. The company can measure keyword effectiveness across multiple product types and SKUs such as bath, bed, rugs, etc -- as well as evaluate trends such as low-performing keywords on a seven- or 14-day basis, for example. In addition, because SearchCenter integrates across all the leading search engine networks, Crate and Barrel can compare keyword performance across various search engines and geographic regions.

"Customers are increasingly turning to Omniture as cost-per-click inflation continues to erode search marketing budgets," said Chris Harrington, president, worldwide sales and client services, Omniture. "SearchCenter is especially attractive because it is powered by SiteCatalyst, Omniture's Web analytics solution, recognized by Internet Retailer as the solution used by more etailers in 2007."

About Crate and Barrel

Crate and Barrel was born from an idea that newlyweds Gordon and Carole Segal had while washing and drying their dishes in the early 60's -- "there must be other young couples like themselves with more taste than money." They decided to open a store, and running out of money for fixtures, turned over the crates and barrels that their newly imported merchandise was shipped in -- and thus was born a retail phenomenon. Now, 45 years and over 150 stores later, Crate and Barrel has set the standards for value, design, and customer service. Gordon Segal, still CEO of this brand and CB2, has made his mission "people, products and presentation."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services and the search market. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and partners, the continued adoption by customers of our services, the significant capital requirements of the business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and the blocking or erasing of "cookies"; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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