SOURCE: Crave Busters

April 07, 2006 07:45 ET

Crave Busters® ( Founder Pam McMahon Tells Story of Tragedy and Triumph on "Entertainment Tonight"

LOS ANGELES, CA -- (MARKET WIRE) -- April 7, 2006 -- Crave Busters founder Pam McMahon shared her personal story of tragedy and triumph with millions of viewers on the top-rated syndicated television show "Entertainment Tonight" on Tuesday, April 4. For the first time ever, Pam McMahon, wife of show business legend Ed McMahon, spoke publicly about her lifelong battle with weight and low self-esteem. On a mission to empower women everywhere, her national revelation inspires a message of hope. During the interview, Pam shares how she lost -- and has kept off -- more than 50 pounds and also how she developed the breakthrough formula for Crave Busters following years of unsuccessful weight loss programs, diet pills and numerous other ill-fated attempts at quick weight loss.

"Growing up in a turbulent environment, food became the one thing that I could depend on. My dependency and lack of self worth fueled a downward spiral of bad choices and created a vicious cycle that followed me all my life," Pam said. "This was perhaps the hardest thing I've ever done, but I hope that other women will take away the message that no matter where you are in life and no matter what age you are, there is nothing you cannot achieve."

During the exclusive interview with "Entertainment Tonight," Pam revealed a number of painful and abusive incidents that have plagued her since childhood, including being molested during her adolescence. Since the broadcast, Pam has received countless e-mails from women all over the world -- many of whom stand in solidarity with her and who applaud her victory over adversity.

More than five years ago, just as she began to seriously deal with her insecurities and food addiction, McMahon set out to create a product that would help bring her weight issues under control and empower her to make better food choices. Pinpointing cravings for sweets as a major detriment to her success with diets and food plans, she worked with a state-of-the-art laboratory to develop the all-natural formula that is Crave Busters. For more information on Crave Busters visit

Crave Busters has taken off with high demand and prime placement in drugstore and grocery store chains, led by national retailer Rite Aid, who has placed the product in more than 3,400 locations throughout the country. Crave Busters can also be found at a number of regional retailers, including H-E-B, Fruth Pharmacy, Roundy's Supermarkets, Mickey Fine Pharmacy and through Value Drug, a distributor serving independent drug and pharmacy retailers.

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