Pattison Outdoor Advertising



Pattison Outdoor Advertising

January 09, 2014 13:00 ET

#crazyweather Artwork Brings Tweets to Downtown Video Billboard

TORONTO, ONTARIO--(Marketwired - Jan. 9, 2014) -

Editors' note: A photo is associated with this press release.

On the heels of Toronto's ice storm, Pattison Outdoor in partnership with the Cape Farewell Foundation, present a newly created version of Sharon Switzer's digital video project #crazyweather for Pattison's giant video billboard in downtown Toronto. The video billboard is located at the corner of Yonge and Edward Streets, just north of Dundas Square, an area that sees more than 100,000 pedestrians daily. #crazyweather, part of Pattison's ongoing Art in Transit programming, is currently on display until January 31, 2014.

Switzer's #crazyweather is a video series that includes recent tweets about Toronto's ice storm, along with individual tweets from the past year about the unexpected and extreme weather experienced in different parts of the world. The tweets are juxtaposed with an image of Earth as seen from space. Seemingly anecdotal, even unimportant, the cumulative effect of these messages is troubling and highlights the extent to which climate change affects all of our lives.

"This is the first time Switzer has shown her own artwork on Pattison screens," says Claire Sykes, curator with Cape Farewell, "but #razyweather is the perfect project to show in such a large scale public venue, as it speaks to a community of strangers commenting on the same very relevant issue."

Pattison is a proud supporter of the original 10 minute, 2-channel video version #crazyweather which is located at the Royal Ontario Museum's (ROM) Roloff Beny Gallery, and introduces visitors to the Carbon 14: Climate is Culture Exhibition.

Carbon 14: Climate is Culture Exhibition + Festival runs until February 2014 and features multifaceted programs, including Carbon 14: Climate is Culture exhibition at the ROM, presented by ROM Contemporary Culture and Cape Farewell, a performing arts festival with The Theatre Centre, as well as a rich series of public programs and events, and a resonant series of screen-based public exhibitions in partnership with Pattison Onestop. For more information, visit www.capefarewellfoundation.com/carbon14

Sharon Switzer is a media artist and curator. She has exhibited in Canada and internationally since the early 1990s. For the past seven years her curatorial focus has been to bring art to urban screens. Switzer is founder of Art for Commuters and is the Arts Programmer and Curator for Pattison Onestop.

The photo associated with this press release is available at the following address:

http://www.marketwire.com/library/20140109-crazyweather_photo.jpg

About Cape Farewell

Established by artist David Buckland in 2001, Cape Farewell has successfully bought together artists and scientists to address the realities of climate change and envision creative solutions, showcasing what a resilient and exciting future may look like. Cape Farewell is based in the Science Museum's Dana Centre in London, UK and its North American foundation is based at the MaRS Centre in Toronto. www.capefarewellfoundation.com

About ROM Contemporary Culture

Through innovative exhibitions and contemporary projects, ROM Contemporary Culture provides insight and inspiration to help our community make sense of the modern world and connect with one another. This season, ROM: Contemporary Culture explores the issues of environment and climate change, asking: How does landscape change a culture and how does culture change a landscape?
www.rom.on.ca

About Pattison Onestop

Pattison Outdoor Advertising is Canada's largest Out-of-Home advertising company, serving over 100 markets coast-to-coast. Pattison Onestop, a division of Pattison Outdoor, is a world leader in the development and operation of Digital Out-of-Home Media (DOOH) for mass transit, mall, retail, hospitality, residential, office, and outdoor environments. Art in Transit represents Pattison Onestop's ongoing arts and culture programme. www.pattisononestop.com

About Art in Transit

Art in Transit represents Pattison Onestop's ongoing arts and culture programme, presenting thought-provoking projects that enhance our shared environment and transport commuters, shoppers and city-dwellers, if only momentarily, out of their daily routines. www.artintransit.ca

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