SOURCE: EmbroidMe


April 28, 2011 10:25 ET

Create Impressions With Embroidered Shirts From EmbroidMe

WEST PALM BEACH, FL--(Marketwire - Apr 28, 2011) - No one ever gets a second chance to make a great first impression, and one of the keys to making a good first impression is to dress professionally. Another way is to use embroidered shirts from EmbroidMe with a company's logo to create "advertising impressions." This type of impression is generated when a customer or potential customer comes into contact with the brand message. Each contact counts as one impression; so the more impressions generated, the more likely consumers will remember the brand when they are looking for a product or service.

Marketing professionals create impressions in many different ways. One way is with exposure through the various types of advertising media such as TV, radio, magazine ads or billboards. While these media work for many businesses, they are costly. Embroidered shirts are a much more affordable option to create impressions with a proven return on investment. A recent study by the Advertising Specialty Institute found that a single shirt can create hundreds of impressions a month.

Nobody can argue that exposing a brand message hundreds of times a month with relatively little cost makes good financial sense. Exponentially increasing the number of impressions by outfitting dozens or hundreds of employees with embroidered shirts significantly improves the chances of brand recognition. Companies can improve brand exposure even more by giving out logoed apparel as gifts to clients.

The experts at EmbroidMe can help in selecting the apparel best suited to specific companies by offering valuable advice on choosing the right styles, fabrics, brands, and colors. The more that employees like a particular garment, the more likely they are liable to wear it outside of work -- to the mall, to play golf, on the weekends. "We are constantly creating ways to help businesses grow and build their brand, while making a lasting impression," states Christine Marion, director of retail operations for EmbroidMe. "With thousands of options to choose from at EmbroidMe, it has never been more convenient and cost-effective to promote your company."

About EmbroidMe:
With hundreds of locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as promotional products and gifts to the business community. To locate the nearest store, visit:

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