SOURCE: Dailymotion


May 16, 2013 06:00 ET

Create Video Apps on the Fly With Dailymotion & Joshfire's DIY Service Expanding to the US Mobile Market

Web's #2 Video Destination Partners With App Creation Factory Joshfire Powering Free, Independent App Creation for Filmmakers, Artists, Musicians and All Motionmaker Members

NEW YORK, NY--(Marketwired - May 16, 2013) - Dailymotion (, the web's #2 video site with 116 UMV worldwide and the #31 site overall as ranked by comScore, Inc. January 2013, has partnered with Paris-based apps factory Joshfire ( to bring its simple, do-it-yourself service to the US market. Talent, artists and brands can now use Dailymotion's Joshfire Factory to build and launch free video apps for Android, iOS, Connected TVs and the mobile web. Luaka Bop, an independent music label, today became the first US users of the service by launching an app which brings its full Dailymotion video library to all major smartphone platforms, including Android and iOS.

Masking the complexity of app coding and programming, Joshfire's Dailymotion dashboard provides intuitive construction and one-click publication. Apps can include a users' full Dailymotion video library, integrate social feeds from Facebook, Twitter, RSS, Instagram and other social networks, and be custom-designed with personalized layout and template options optimized to a variety of industries and utilities.

"The Joshfire Factory on Dailymotion brings our brands, partners and Motionmakers a powerful tool to easily build, publish and actively update video apps," said Neil Gladstone, VP Content for Dailymotion US. "Extending this service to the US market will continue expanding our multi-platform offering and robust technical capabilities for the global video market."

Luaka Bop's emerging app features a selection of music videos from its Dailymotion library, as well as tailor-made branding, color schemes and imagery.

"Joshfire has launched to strong, positive reception in the European market, and we're thrilled to begin working with US publishers in the Dailymotion network such as Luaka Bop," said Michel Levy-Provencal, Co-Founder of Joshfire. "We are confident many more brands, artists and filmmakers will see the powerful potential of our factory to bring their online video content to the mobile arena."

For Luaka Bop, Joshfire on Dailymotion has become a turnkey mobile solution for the world music label.

"There comes a time when a company needs an app. After just about 25 years in existence, that day came for Luaka Bop and thanks to Dailymotion and Joshfire we have one! The buzzwords cost effective, easy-to-use spring to mind when contemplating the genesis of this wonderful ontological piece of code," said Yale Evelev of Luaka Bop.

First-time iOS developers without an iTunes publisher account require a $100 activation fee to publish their first app, or $499 if they wish not to create their own iOS developer account. All Google Play applications can be created and launched for free ($25 activation fee for first launch). For a full overview of features, capabilities and details, please visit Motionmaker users can access Joshfire direct from their profile pages.

About Dailymotion:
As one of the leading sites for sharing videos, Dailymotion attracts over 116 million unique monthly visitors (source: comScore, Inc., Video Metrix, January 2013) and 2.5 billion videos views worldwide, offering the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high‐quality and HD video in a fast, easy‐to‐use online service that also automatically filters infringing material as notified by content owners. Offering 34 localized versions, Dailymotion's mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. For more information, visit

About Joshfire:
Joshfire was created in December 2010 by Michel Lévy-Provençal, founder of Rue89, former Director of Digital France 24 and founder of TEDx Paris. Funded by Kima Ventures in 2011, Joshfire designs innovative connected objects from industrial design to user interfaces; builds muti-device apps for Web, smartphones, tablets, connected TVs and objects; and powers the Joshfire Factory, a SAAS platform enabling multi-device app development and deployment. The company has partnered with Dailymotion to make simple video app creation for iOS and Android simple and accessible for a global realm of talented content creators.

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