April 21, 2011 19:08 ET

Create Your Dream Kitchen on ShopNBC With Sur La Table Debuting Apr 25

MINNEAPOLIS, MN--(Marketwire - Apr 21, 2011) - ShopNBC (NASDAQ: VVTV) (, a premium interactive retailer via TV, Internet, mobile and social, announced today the launch of acclaimed national kitchenware retailer Sur La Table on the network debuting Monday, April 25 at 12am ET. Never before seen on TV retailing, The Sur La Table Kitchen Show will feature the retailer's namesake line of fine kitchenware and innovative gadgets, including exclusive Cuisinart appliances, to the delight of ShopNBC's loyal viewers, who are sure to get everything they need to make the kitchen the center of their home.

As part of the premiere, The Sur La Table Kitchen Show will include high-quality cookware, bakeware, gadgets, cutlery and table settings as well as exclusive, brightly-colored Cuisinart appliances including mixers, food processors, blenders and more. Viewers will also be educated and entertained by Sur La Table guest expert Jacob Maurer with the latest innovations and technology in kitchen appliances as well as unique and exclusive items including knives, kitchen tools and tableware.

In addition, ShopNBC culinary guest expert and cook book author Bob Bowersox will launch The Sur La Table Show premiere with a "Today's Top Value" offer: The Sur La Table 10-Piece Hard Anodized Cookware Set with Bonus Cookbook, a $435 retail value available for $176.54 on that day only. For more than 20 years, Bob Bowersox has entertained households across America with his extensive knowledge, down-to-earth charm, and helpful presentations of kitchen innovations and appliances. From showcasing the latest in time-saving gadgets to sharing his own personal recipes, Bob's kitchen know-how and advice gets viewers cooking with surprising and delicious results.

"We are thrilled to bring the premium brand of Sur La Table and its unique brand experience live to our customers," said Bob Ayd, President of ShopNBC. "With a heritage of over 30-years, Sur La Table's debut will entice cooks from all walks of life to interact with ShopNBC and shop a broad assortment of classic kitchenware and unique gadgets. We look forward to adding new flavor to their dedication to culinary diversity, innovation and authenticity -- all at exceptional product and presentation values."

"We're excited to partner with ShopNBC on the premiere of The Sur La Table Kitchen Show," said Jacob Maurer, VP Merchandising. "We are delighted to bring our passion for cooking and artful entertaining to the ShopNBC customer."

Kitchen Must-Haves from Sur La Table:

  • 10-Piece Hard Anodized Cookware Set (B400099)
    Accompanied by a lifetime Sur La Table warranty. Professional-quality set features brushed satin finish, ultra-durable DuPont Autograph nonstick surface, riveted cast stainless-steel handles and tempered-glass lids. Heats quickly and evenly, with the most advanced three-coat nonstick surface available, for effortless release and easy cleanup every time. Set includes 1½- and 3-qt. covered saucepans, 3-qt. saute pan and 8-qt. stockpot with shared lid, steamer insert and 8" and 10" open skillets.
  • Frittata Pan Set (B400109)
    10" Pan set features DuPont® Autograph™ nonstick interior, hard anodized exterior and brushed-satin-finish fittings. Pans with interlocking handles can be used separately or together. Fast, even heating and superior cooking performance to reduce hot spots.
  • "Red Rooster" and "Le Plume" Melamine Set of 4 Dinner Plates (K400562 & K400566)
    Trimmed with an iconic red rooster and scrollwork or colorful blue floral plumes and scrollwork, resilient melamine serveware features a handcrafted look. Ideal for dining outdoors, durable melamine is dishwasher safe. Collection also includes salad plates, bowls, serving trays, serving bowl and tongs.

For more information on The Sur La Table Kitchen Show, please visit

About ShopNBC

ShopNBC, a premium interactive retailer bringing high-quality merchandise to customers via TV, Internet, mobile, and social is owned and operated by ValueVision Media (NASDAQ: VVTV). At the end of fiscal year 2010, the ShopNBC television network reached over 78 million homes via cable and satellite, and is streamed live at Over 1.1 million active customers have interacted with ShopNBC in the categories of Home & Electronics, Health & Beauty, Fashion & Accessories, and Jewelry & Watches, yielding revenues in excess of $560 million (over $230 million or 41.2% of which are Internet-based). Via the Company's "ShopNBC Anywhere" initiative, customers can interact and shop via TV, phone, mobile devices and online at and via Facebook, Twitter and YouTube.

About Sur La Table

Since its beginnings in Seattle's Pike Place Market in 1972, Sur La Table has believed that the kitchen is the center of the home. Today, those with a passion for cooking and a love for food can discover a leading selection of global brands in over 80 Sur La Table stores, online at, through the Sur La Table Catalog and via the Sur La Table Gift Registry. With cooking classes in over 25 locations, Sur La Table operates the largest avocational cooking school nationwide. From essential basics to hard-to-find specialty tools and cookware, Sur La Table is sure to have something for every cook.

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