SOURCE: Bill the Butcher

Bill the Butcher

November 21, 2013 16:04 ET

Creation of the American Sustainability Project Announced

BOZEMAN, MT--(Marketwired - Nov 21, 2013) - The American Sustainability Project is a coalition of preeminent thought leaders, food reformers, meat activists, financiers, a retailer and ranchers joined together to support food-forward agriculture by sourcing, producing and delivering the world's healthiest and most progressively raised foods.

The "American Sustainability Project was formed to offer a real practical alternative to a food industry that has gone awry," said J'Amy Owens, CEO. "We are committed to protecting the environment, public health, human communities, and animal welfare by working exclusively with farmers and ranchers who raise animals sustainably, meaning without relying on antibiotics, growth hormones, animal by-products or GMOs. We support holistic practices that preserve and restore soil, water and air quality using techniques and resources that maintain continual viability by consciously preserving our valuable resources for future generations."

The American Sustainability Project was founded out of the deepest roots of patriotism, the love of our land, concern for human health, and the necessity to address a flawed agricultural system that has become increasingly dominated by large corporate interests. The American Sustainability Project is also a resource for universities, government leaders, policy makers, ranchers, farmers, food reformers, think tanks, scientists, researchers, retailers, wholesalers and chefs who seek to learn and participate in the development of an alternative, more rational agriculture.

The American Sustainability Project expects to deliver education and influence to positively affect today's toxic agricultural system. Our mission is to create public awareness through education to create informed consumers and producers that will demand food sources that are safer for human consumption. By providing both leadership and implementation, the American Sustainability Project will bring attention to the significant health issues created by large scale industrial food and livestock production, such as the gross overuse of herbicides and antibiotics, genetically modified crops, growth hormones, and the reliance on corn and fossil fuels. The American Sustainability Project will focus on the best practices in food forward agriculture and will feature innovation that is already in practice while also championing new thinking.

Added Owens, "We all need to work together to face the challenges of our nation's food system and we invite all those who are interested to join the American Sustainability Project. We also are now able to endorse and promote small farmers and ranchers that deserve recognition for the hard work they are doing to raise superior proteins. We have always set out to change the world 'One Steak at a Time™' and the American Sustainability Project has expanded our vision beyond our retail butcher shops to allow us to further improve the quality and integrity of our food supply by creating markets for sustainably grown agricultural products from the small farm and rancher. Additionally, the American Sustainability Project creates a new outlet for working directly with chefs, restaurants, distributors, and retailers to provide the cleanest, most honest, best eating U.S.-based proteins raised using sustainable methods and inputs."

"It wasn't enough to worry and complain about our broken agriculture system; we decided to make a commercially sustainable model that can do something about the problem by delivering vital health, education and influence with each and every pound of protein sold and shipped," said Derek Kampfe, the President of the American Sustainability Project.

For more information and to join The American Sustainability Project visit
www.AmericanSustainabilityProject.com

More about the founders:

J'Amy is an acknowledged authority on retail and consumer trends who has developed countless prototypical retail businesses and brands for Fortune 100 companies. Her work exists in well over 20,000 applications. J'Amy is considered a straight talking innovator, cultural thought leader, and is widely published. She was voted one of the top 25 most influential people in retailing and is known as a serial entrepreneur, having started The Retail Group, Ravenna Gardens, Laptop Lane and Bill the Butcher. Believing that brands have an important social responsibility she is a practitioner of shaping ethical consumerism. J'Amy is the CEO of the American Sustainability Project and CEO of Bill the Butcher (BILB), a publically traded chain of sustainable butcher shops in Seattle, WA.

Derek Kampfe is a fourth generation rancher with over 20 years of experience operating agricultural businesses. A Stanford graduate, Derek is a rare combination of engineering and agriculture. He is the President and founder of the Great Northern Cattle Company, (www.GreatNorthernCattle.com) a premium grass pastured beef brand with a national client base. Derek's experience includes his tenure as CEO of Montana Legend, a beef company boasting such clients such as Whole Foods, William Sonoma and the French Laundry. He serves as director of livestock for his family homestead in Roscoe, MT established in 1901. He is also the Director of the American Prairie Reserve's fledgling wildlife-friendly beef program.

About Bill the Butcher, Inc. (OTCQB: BILB) (www.BilltheButcher.com)

With a focus on pasture raised and grass finished beef and proteins raised without antibiotics, hormones, steroids, GMO's, or animal by-products, Bill the Butcher is a retailer, meat activist and conscious capitalist. Bill the Butcher has become a benchmark brand in food reform; creating passionate consumers in their 6 Seattle based stores and was just named in the top 25 best butchers in America.

Forward-looking Statements

This release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which contain words such as "expect," "believe" or "plan," by their nature address matters that are, to different degrees, uncertain. These uncertainties may cause actual future events to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.

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