SOURCE: Creative Automation

March 10, 2008 13:08 ET

Creative Automation Company Announces the Release of Second Generation Version of Business Profiler

HILLSIDE, IL--(Marketwire - March 10, 2008) - Creative Automation Company, a leader in database management solutions, announced the release of its second generation version of Business Profiler, now available for production processing.

Business Profiler is a proprietary software product that was specifically designed for business mailers. It uses a combination of tables and various files to identify data areas by type and relocate them to the proper data field. For example, if the business name is in the personal name field it will be moved to the business name field. This results in improving overall record organization and the processing that follows, as well as giving an enhanced presentation of the name and address on a client's marketing piece.

"A significant R&D effort has gone into making this second generation of Business Profiler one of the most unique products in the industry," stated Steve Hill, VP of Research and Development. "This version of Business Profiler will improve all of our processing here at Creative Automation which will result in a savings to our customers' in-the-mail costs."

Some of the many advantages to this second generation version of Business Profiler include: improved results, significantly faster processing, a data dictionary 16 times larger than the previous generation, and improved report output formats.

The second generation of Business Profiler has been completely rewritten from the ground up. This is evidence that Creative Automation is dedicated to enhancing its processes by coming up with new ideas and solutions, allowing them to stay at the forefront of the direct marketing industry. This also demonstrates Creative Automation's commitment to help their clients generate greater savings in mailing costs while improving their overall marketing performance.

About Creative Automation Company

Creative Automation is a privately held and minority owned company that has been dedicated to the critical data processing, database management, and direct mail production needs of its customers since 1969. Taking a proactive and consultative approach, Creative Automation prides itself in developing actionable solutions to meet its clients' needs. For more information, contact Creative Automation at 800.773.1588 or visit