SOURCE: Creative Automation

Creative Automation

September 07, 2010 09:08 ET

Creative Automation Releases Locator, an Online Tool for Tracking Direct Mail

HILLSIDE, IL--(Marketwire - September 7, 2010) -  Creative Automation Company, a leader in innovative solutions to support direct marketers, announced today the release of their vastly enhanced product, LOCATOR℠. This product is designed to help marketers increase business intelligence with the ability to track mailings from point A to Z.

Using LOCATOR, a marketer can shadow a direct mail piece and see it through to its destination -- all in an easy to use online portal. Using LOCATOR's detailed reports, charts, and maps, marketers have the ability to track multiple mailings with the goal of improving overall campaign management.

"We are excited about the launch of the next generation of our LOCATOR Product," stated Martin Kurpiel, President of Creative Automation. "In this release, we have taken advantage of new graphical/plotting technologies to enhance the visual tracking of mail through the postal system. The ease of use, along with the level of detail received from the Postal Service from utilizing the Intelligent Mail Barcode data, provides marketers a real opportunity to track their mailings as well as effectively plan future campaigns to target delivery."

Features and benefits of LOCATOR include:

  • Ability to view delivery results of multiple campaigns in one interface
  • Increase business intelligence
  • Access visual and data reports
  • Easily and efficiently staff call centers
  • Maintain historical delivery patterns to assist in the planning of future mailings

With the help of LOCATOR, a marketer can effectively schedule and manage their business activities therefore improving business intelligence, direct mail campaign management, and their return on investment. More information can be found at www.cauto.com/locator.

About Creative Automation Company

Creative Automation is a privately held, woman owned, and minority-certified company that has been dedicated to the critical data processing, database management, and direct mail production needs of its customers since 1969. Taking a proactive and consultative approach, Creative Automation prides itself in developing actionable solutions to meet its clients' needs. For more information, contact Creative Automation at 800.773.1588 or visit www.cauto.com.

Contact Information