SOURCE: Creative Concepts

Creative Concepts

March 09, 2011 06:00 ET

Creative Concepts Helps Client Bigelow Tea Find Over 11,000 Active Fans on Facebook

America's #1 Family-Owned Specialty Tea Company Is Connecting Online in a Big Way

FAIRFIELD, CT--(Marketwire - March 9, 2011) - Creative Concepts (www.Creative-Concepts.co) is proud to have helped pilot Bigelow Tea's Facebook fan page to more than 11,000 active tea-loving fans, proving that the online generation hasn't lost its taste for tea -- or tradition.

Bigelow Tea, a family-owned company headquartered in Fairfield, CT, recently celebrated its 65-year anniversary in 2010. And while that age might spell retirement for some, the Bigelow Tea company continues to exhibit healthy growth in both size and revenue, aided in large part by its proactive adoption of social media to forge connections with new generations of tea drinkers.

"With thousands of Twitter followers and thousands more views of their YouTube videos, Bigelow Tea has been a longtime proponent of social media," says Creative Concepts founder Valorie Luther, who has overseen Bigelow's social media strategy since 2006. "When Creative Concepts suggested that Bigelow should utilize Facebook sweepstakes on a recurring basis, as a means to attract new customers, we knew their audience would grow because the web is filled with deal-hunters. What pleasantly surprised us all was the level of engagement these new fans have exhibited even after the sweepstakes have ended -- asking questions, leaving comments, and engaging other tea drinkers. This increased surge of activity has helped the Bigelow Tea Facebook page grow into a living, breathing tea-drinking community that provides Bigelow Tea with not only a robust stream of customer feedback but also a clearer understanding of what their audience likes, dislikes, responds to and purchases, all in real time. Since the numbers have steadily risen over the past six months, we anticipate continued customer growth for the foreseeable future."

About Creative Concepts

Creative Concepts specializes in unique and forward-thinking communications strategies that employ the latest public relations, marketing and social media practices, including the use of blogs, social networks, online video and other internet marketing solutions, along with time tested practices that deliver every client's unique message. 

For more information about Creative Concepts, please visit www.creative-concepts.co or call 866.475.5191.

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