SOURCE: Creative Concepts

September 14, 2007 05:30 ET

Creative Concepts Produces and Distributes Online Video for Client Bigelow Tea

Cindi Bigelow Interviews Joe Torre and Phil Simms, New York Sports Legends

FAIRFIELD, CT--(Marketwire - September 14, 2007) - Creative Concepts,, a Public Relations, Marketing and New Media consultancy based in Fairfield, Connecticut, has produced and distributed the latest in a series of videos for Bigelow Tea's TEA-V channel located on the website,, and the Bigelow Tea blog,, which is also supported by Creative Concepts.

The video with Cindi Bigelow, President of Bigelow Tea, features noteworthy sports figures and avid Bigelow Green tea drinkers Joe Torre (Manager, New York Yankees) and Phil Simms (former quarterback, New York Giants) in a simple yet lively interview on a park bench in New York City.

"We are very excited about producing and distributing this video," says Valorie Luther, CEO and Founder of Creative Concepts. "Not only is the video entertaining in that you get to see another side of sports legends Joe Torre and Phil Simms, but you get a glimpse of Cindi Bigelow, President of Bigelow Tea, and what is important to her as a leader of this 62-year-old-family-run company."

"This is the direction that online video content must move towards for any business," continues Ms. Luther. "It is clear that the video is about Bigelow Tea but it is also a human interest piece where the company's product is a springboard towards a deeper conversation about overcoming failure, finding success, the importance of family and staying in good health."

In addition to the Bigelow Tea website, you can also find the video on YouTube, Facebook, AOL Video, BlipTV, Revver and other video channels that cater to Bigelow Tea's consumer.

About Creative Concepts

Creative Concepts, the brainchild of Valorie Luther, CEO and Founder, specializes in unique and forward-thinking communications strategies that employ the latest public relations, marketing and new media practices, including the use of blogs, online video and other internet marketing solutions, along with time tested practices that deliver every client's unique message.

For more information about Creative Concepts, please visit or call 203-259-4202.

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