IESE Business School

IESE Business School

April 06, 2009 09:31 ET

Creative Cultures' Paddy Miller Joins Vijay Govindarajan at WIF

BARCELONA, SPAIN--(Marketwire - April 6, 2009) - Prof. Paddy Miller, director of IESE Business School's "Creative Cultures: Making Innovation Work" program, will moderate a special session with Vijay Govindarajan at the World Innovation Forum at the Nokia Theatre in New York on May 5.

Govindarajan is recognized as one of today's leading business strategists. He currently writes a column for FastCompany.com, and his articles have appeared in journals such as Harvard Business Review, strategy+ business, California Management Review and MIT Sloan Management Review. He is a professor at Tuck School of Business at Dartmouth.

Participants in the "Creative Cultures" program will be able to attend the session with Govindarajan, as well as other sessions during the World Innovation Forum. The program, to be held May 4-8 in New York, is designed for business leaders seeking to foster innovation in their organizations, and who need specific tools and a straightforward action plan. The program covers:

- the role of the innovation architect

- open source vs. crowd-sourced innovation

- creative principles in practice

- shaping the ecosystems of innovation

- making it happen in the next 100 days

"A culture of innovation is driven by the individual," says Prof. Miller. "Yet it's instilled in the organization by small teams working together on a daily basis. This program shows managers how to harness creativity, support it, and use it to drive competitive advantage."

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