SOURCE: Creative Edge Nutrition, Inc.

July 31, 2012 08:52 ET

Creative Edge Nutrition, Inc. Acquires Innovative Fulfillment Corp.

MADISON HEIGHTS, MI--(Marketwire - Jul 31, 2012) -  Creative Edge Nutrition, Inc. (PINKSHEETS: FITX), a nutritional supplement company focusing on active lifestyles, announced today that they have acquired Innovative Fulfillment Corp. The purchase of Innovative is another well designed strategic move for Creative Edge Nutrition, Inc. due to the fact that this will continue Creative Edge's vertical integrated concept. Innovative Fulfillment Corp, www.fulfillmentinnovation.com, was created to provide segmentation between the services that Creative Edge Nutrition, Inc. provides itself and to the third party companies. The company is both producing sales and profitable, and has been in this market segment for several years and was just recently spun off. Those services include the pick/pack/ship of nutraceutical and other consumer goods, in-bound and outbound sales, inventory maintenance, customer accounting, business reporting and statistics, and all other call center duties; which include customer service, e-mail support, merchant service work.

In reference to this latest acquisition Bill Chaaban, Creative Edge Nutrition's CEO and President, stated: "We are glad to be able to announce theses strategic developments. we have been in negotiations with the parent company of Innovative fulfillment, which has been in existence for over 4 years and we have reached an agreement to acquire the newly spun off division of the company located in Phoenix, AZ to focus specifically on fulfillment. We have over a decade of experience in fulfillment, call center duties, and we are excited that we will be able to further leverage our experience and buying power to further grow all companies involved. The opportunity that this deal has provided to all parties is noteworthy and we look forward to the future and fits well with our plan"

About Innovative Fulfillment Corp
Innovative Fulfillment Corp. provides fulfillment and other logistics services businesses within the direct to consumer channel. To find out more about them, please view their site www.fulfillmentinnovation.com

About Creative Edge Nutrition, Inc.
Creative Edge Nutrition is a holding company and a Nutritional Supplement Company focused on developing innovative, high quality supplements. The company offers a broad spectrum of capsules, tablets, and powders, as well as science based products in the principal categories of weight management, nutrition challenges, energy and fitness. The Company manufactures under strict GMP guidelines at GMP Certified and/or FDA registered facilities. www.CenergyNutrition.com and http://www.facebook.com/pages/Creative-Edge-Nutrition-Inc/115224738609211

Safe Harbor Notice
This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.

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