SOURCE: Creative Edge Nutrition, Inc.

December 31, 2014 09:17 ET

Creative Edge Nutrition, Inc. Announces New President & CEO

LAS VEGAS, NV--(Marketwired - Dec 31, 2014) - Creative Edge Nutrition, Inc. (OTC PINK: FITX) today announced the appointment of James L. Robinson as Creative Edge Nutrition, Inc.'s President and Chief Executive Officer and a member of the Board of Directors effective December 31, 2014.

Mr. Robinson brings more than 35 years of relevant industry experience to his new role, having previously served as a Co-Founder and Managing Partner of the Hip Hop Beverage Corporation, whose product line includes globally known and distributed Pitbull Energy Drinks and Energy Bars.

Under his leadership, Creative Edge Nutrition will focus on its core markets in nutrition and energy beverages. "I am both excited and privileged by the opportunity to lead Creative Edge Nutrition in becoming a major player in the global nutrition and energy drink space. I understand how to transition the company back to its core market focus and appreciate and respect our shareholders' concerns following the announced spinout of our CEN Biotech subsidiary.

"Creative Edge Nutrition has a strong foundation with its Cenergy product line for me and my team to build from. I will always strive to be transparent, open and communicate with our shareholders as we execute our strategic business plans," stated James Robinson, CEO.

In his role as CEO, Mr. Robinson will manage all national and international accounts, sales and marketing strategies and overall brand identity. Additionally, he will coordinate all retail channel strategies, including pricing, distribution and sales. This strategy will include implementing a DSD system (Direct Store Delivery) and streamlining the company product manufacturing processes through FDA regulated and certified manufacturing partners.

Over the past 35 years, Mr. Robinson has led and transitioned companies into leaders in the entertainment and beverage industries. He has become a results oriented business executive with extensive experience in Product Sales, Global Marketing and Promotions, Brand Development, Product Packaging, Designing and Worldwide Distribution. In 1998, Mr. Robinson helped to develop and launch a successful line of Herbal Teas called Sun Sign Herbal Teas. They were marketed and sold through a mail order/direct marketing campaign. He also developed the marketing and sales strategy as the President of Pitbull Energy Drink. Additionally, he was one of the original creators of Reggae Sunsplash, along with the late Bob Marley, and was instrumental in the development of the Budweiser Music Festival and Jazz Festivals across the U.S.

The planned spinoff of CEN Biotech Inc., the wholly-owned subsidiary of Creative Edge Nutrition, Inc., is underway. The Board and Chief Executive have resigned.

Bill Chaaban, President of CEN Biotech Inc., stated, "This is an exciting time for shareholders. The proposed spin-off could result in two completely separate and independent publicly-traded companies. I strongly believe that Mr. Robinson, with his history of success, is the best person to lead the operations of Creative Edge Nutrition, Inc. James is a man of the utmost integrity and has an impeccable track record coupled with an amazing work ethic.

"Separating specialty pharmaceutical (Medical marijuana and Hemp) planned business from the nutrition and energy beverages business will allow each respective company to maintain its proper base of customers, subject matter experts and will ensure a clear vision. It will also provide benefits to shareholders who will have shares in both businesses going forward. It has been an enormous pleasure working as President and CEO of Creative Edge Nutrition, Inc. I look forward to being able to devote all my time to specialty pharmaceutical at CEN Biotech Inc. As prospective board members pass security background checks, they will be added to the Board or respective advisory board of CEN Biotech Inc."

Ken Berry, Business partner of James Robinson, states, "I am personally excited for James Robinson and his new business venture. We here at Studio Instrument Rentals (S.I.R.) plan on having his beverage and snack products made available for purchase at all of our facilities and stages throughout the U.S.A. I extend my best wishes in all of his future business endeavors. James is a good man and a 'good man is hard to find.'"

About Studio Instrument Rentals (SIR)

http://www.sir-usa.com/index.php

Studio Instrument Rentals (SIR): with 13 locations in the heart of major entertainment markets nationwide, Studio Instrument Rentals is the largest, best equipped, and most respected backline, audio, rehearsal and production support service in America. We are big enough to be everywhere you need us yet small enough to be involved within each city's music community. SIR provides production solutions by offering the largest selection of musical and audio equipment, world-class rehearsal studios, and experienced personnel to the music, entertainment, and special events industries, nationwide.

Studio Instrument Rentals (SIR) is America's original backline company and continues to be the industry leader in all phases of the entertainment business. We have successfully exceeded our customer's expectations by providing innovative solutions for artists and their music since 1967. 

About Creative Edge Nutrition, Inc.

Creative Edge Nutrition is a holding company and a Nutritional Supplement Company focused on developing innovative, high quality supplements. The company offers a broad spectrum of capsules, tablets, and powders, as well as science based products in the principal categories of weight management, nutrition challenges, energy and fitness. The Company manufactures under strict GMP guidelines at GMP Certified and/or FDA registered facilities. http://www.cenergynutrition.com and https://www.facebook.com/CenergyNutrition

Contact Information

  • Contact:
    FOR INVESTOR RELATIONS
    Creative Edge Nutrition, Inc.
    313-655-1669