SOURCE: Creative Realities

Creative Realities Releases '2011's Critical Five: Top Digital Strategies for Revolutionizing the In

April 07, 2011 13:17 ET

Creative Realities Growth Sparks New Hires

NEW YORK, NY--(Marketwire - April 7, 2011) - Creative Realities CEO Paul Price announced today the arrival of several new hires to help service its growing client base.

"In the last six months, we've acquired assignments in a lot of new categories, from healthcare, retail and financial services to packaged goods. We're building a unique team to continue delivering innovative digital experiences," Price said.

Jason Dorin, formerly of Tribal, has joined as Director of Clients. With over 15 years of marketing service experience in the UK and US, Dorin has led clients such as Johnson & Johnson, Procter & Gamble and Visa to consultative creative solutions at companies like Saatchi & Saatchi and SapientNitro. Price said, "We are thrilled to get a great talent like Jason on board with us -- he has a rare combination of brand and digital know-how that our clients will value enormously."

Molly Buchholz comes from DDB to join the firm as Healthcare Client Leader. She holds extensive experience in healthcare and pharmaceutical work, serving a roster of clients that includes Eli Lilly, Novartis and Merck.

Nelson Freitas has been appointed Director of Strategy. Freitas is a veteran strategic planner consulting to clients like Levi's, Genentech and American Express. He worked at TBWA\Chiat\Day, Ogilvy & Mather and BBDO prior to starting his own consultancy in 2007. Price said that his "unique perspective on consumers and brands will drive fresh thinking about our clients' business challenges."

Jeff Clift, Director of Design, has added new key talent to his digital design team. Shannan Coghill, previously with R/GA, joins the team as Digital Experience Designer with an impressive portfolio of innovative digital experiences for marketers like Verizon, Chase and Johnson & Johnson. Steve Harkin joins from Nike as Experience Designer, bringing a diverse design background that includes work on Nike, Hurley and Stolichnaya. Claire Keys, formerly with BBDO, joins as Copywriter, drawing on her experience with clients such as Procter & Gamble, Perfetti Van Melle and Heinz.

Finally, Technical Director Tom Roberto has returned to Creative Realities after a short stint as Engineering Manager of the Experiential Media Group at TSG, integrating large-scale broadcast systems for clients like Xinhua News Agency and NBA. He said of his return, "I'm glad to be back where my career started, with the team I know so well."

Creative Realities ( is a digital experience company that designs innovative solutions to bridge the virtual and physical worlds. Founded 14 years ago, the firm's evolving client base has led to recognized leadership in digital strategy, design, development and deployment. The firm has worked with brands such as Footlocker, Bank of America, RadioShack, Nike and 7-Eleven, among other Global Fortune 500 companies, to design, build and manage digital experiences that drive business results. Creative Realities is a Pegasus Capital company with offices in New York, London and Fairfield, NJ.

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