SOURCE: MRY

April 07, 2015 12:57 ET

Creative and Technology Agency MRY Supports the Transgender Community by Hosting the World Premiere of Carla

NEW YORK, NY--(Marketwired - Apr 7, 2015) - The Egalite chapter of creative and technology agency MRY (www.mry.com) announced today the New York City premiere of the film Carla, hosted in conjunction with Starcom MediaVest Group (www.smvgroup.com).

Carla, which was written, directed, and produced in partnership between MRY employee Lilly Cadoch and her husband Eli Hershko, depicts the touching story of two pre-operational transgender women. MRY is proud to be one of the first agencies to support a transgender cause to this magnitude.

"At MRY, we pride ourselves on having an open, welcoming, and supportive environment for our LGBT employees, and we advocate for these communities heavily through our chapter of Egalite, the Publicis Groupe's internal network for LGBT employees and their allies," said Matt Britton, CEO and Founder of MRY. "We are proud to further empower transgender people by hosting the world premiere of this powerful film." 

Carla stars Joslyn DeFreece, Laverne Cox (Orange is the New Black), and Gregg Bello, with Mark Margolis (Breaking Bad). While this movie focuses on only two transgender women, Carla is based on 9 million true stories. The filmmakers hope that distribution efforts will bring to light the prejudice and violence against this misunderstood lifestyle, and help those who are dedicated to creating a safe and accepting place for people in the transgender community. Conjured Visions is self-distributing the film through Indiegogo to help raise awareness and money for The National Center for Transgender Equality, a 501(c)3 social justice organization dedicated to advancing the equality of transgender people through advocacy, collaboration, and empowerment.

The New York City premiere of Carla will take place on April 20, 2015 at the Ziegfield Theater and is open to the public. The premiere will include welcome remarks and a Q&A with select cast. More information about the premiere and how to RSVP can be found here.

About MRY

MRY specializes in blending creativity and technology to make brands remarkable around the world. The 500 person agency harnesses the power of analytic intelligence to create content that sparks emotion, adds value, inspires action and changes behavior. The agency's unique approach to content distribution leverages RepNation, a proprietary peer driven distribution engine, among other tools to allow brands to generate advocacy at scale.

MRY works with some of the world's leading brands, including Coca-Cola, Visa, AT&T, and Adobe. Originally founded in 2002 as a social media and youth marketing agency, MRY is aligned under Starcom MediaVest Group. Headquartered in New York, MRY now has additional U.S. offices in London, Seattle, and San Francisco. In 2011, Crain's New York Business and Advertising Age named MRY #2 among its Top 10 'Best Places to Work.' Last year, MRY was recognized as 'Digital Marketing Innovator of the Year' by Mashable's Mashies Awards, and 'Social Agency of the Year' by OMMA.

For more information visit www.mry.com, http://www.facebook.com/MRY, or follow us on Twitter @MRY. MRY is a Publicis Groupe agency.