SOURCE: Unique Business Systems

November 11, 2008 14:06 ET

Creative Technology Concludes Successful Roll-Out of R2's Integrated System for Inventory, Labor and Sales

SANTA MONICA, CA--(Marketwire - November 11, 2008) - The North American division of the AVESCO Group - Creative Technology US (CTUS) completed a successful roll-out of their enterprise wide operational system.

Creative Technology is a leading organization in the US providing staging, entertainment production and AV rentals. After a worldwide search, CTUS chose to run their North American operations on R2 from Unique Business Systems (UBS).

R2 is the #1 software for Inventory Management, Rentals, and Labor Management for the AV, Staging-Rental industries. R2 has a market share of over 80% amongst the largest AV companies in North America and a strong presence in UK, Europe and Australia.

R2 integrates operations across all 4 locations of CTUS in the US. The operations have over 40,000 assets in inventory across all locations. With R2, CTUS has now integrated disparate and stand-alone activities with a seamless process for quotations and equipment reservations, scheduling, dispatch, invoicing and posting to a financial system.

"The visibility of our inventory has shot up. We have reduced the unknowns by at least 15%," said Jeff Humphrey, Business Analyst. "R2 handles multiple versions and changes at a single source. This not only increases the control and accuracy, but also prevents data leakage to competitors," added Humphrey.

"Our biggest challenge was keeping the data accurate and up to date -- R2 has taken care of that," said Jeff Humphrey.

Based on the success of this implementation of R2 at CTUS, AVESCO, headquartered in UK, intends to implement R2 internationally. This involves an addition of 440 users in six different organizations.

"UBS is the right partner for a long term relationship," said Stephen Gray, COO of CTUS. "Our upfront investment is paying off."

Mr. Gray added, "It was essential that we took a view that covered the next 10 years with any software we chose. We wanted a company that would evolve the product, UBS was the automatic choice."

About CTUS:

Formed in London over 20 years ago, the company now has offices in the UK, USA, Germany, Dubai and China. In the US, Creative Technology has operations in Los Angeles, Chicago, San Francisco and Las Vegas.

About UBS:

UBS has been a partner to the AV Rental, Staging and Events Industries for over two decades. R2 powers the operations of over 200 companies in America, Europe and Australia.

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