SOURCE: Milkdaze

November 14, 2007 10:30 ET

Creator of Hotslings Launches New Line of Postpartum Wear: Milkdaze

Nursing. Uncensored.

DALLAS, TX--(Marketwire - November 14, 2007) - Milkdaze, a new line of nursing and postpartum transition wear from Hotslings, makes its debut into the world this spring to bring hip, young nursing moms out from under their tents, out of the bathroom stalls, and into a new generation of momhood.

Kristen DeRocha, founder of Hotslings -- a line of fresh and comfortable baby slings found in over 700 stores worldwide, and now creator of Milkdaze -- has tagged the new line "Nursing. Uncensored." A mom herself, DeRocha felt that young moms should be able to breastfeed in public in something stylish -- without having to go somewhere private (or show off belly fat).

The Milkdaze line includes six styles of tops that come in trendy graphic prints or solids to serve as the centerpiece of a nursing mom's wardrobe. From tunics to sleeveless wrap tops, tanks, cap sleeves, hoodies and poet sleeves, Milkdaze offers the same trendy styles found in the hippest stores. All styles have price points between $40 and $50, making them affordable as well. These hot, contemporary looks are made of the highest quality materials that are forgiving yet fashionable and are cut to fit the postpartum figure, offering longer tops to hide excess belly fat. Milkdaze is offered in sizes XS through XL, and XXL is available upon special request. The sizing is based on T-shirt sizing and runs true for easy ordering.

Babies have a right to be breastfed anytime, anywhere -- and moms have a right to look hot doing it! According to the U.S. Department of Health & Human Services, being breast fed has many benefits for baby, including antibodies that help protect babies from bacteria and viruses, plus reduced occurrences of Sudden Infant Death Syndrome (SIDS). Because of its optimal nutrition, babies are able to more easily digest the milk. As a result, breastfed infants grow exactly the way they should. They tend to gain less unnecessary weight and to be leaner. This may result in being less overweight later in life. Breastfed babies are also known to score slightly higher on IQ tests, especially among babies who were born prematurely.

"Not only is it every mom's right to breastfeed, but it's also her responsibility," said DeRocha, who is an outspoken advocate for breastfeeding. "We created Milkdaze to help encourage the new culture of modern, breastfeeding moms. Breastfeeding in public is considered somewhat taboo in our society. Not only do we want to make breastfeeding easier to do through our Milkdaze collection, but we want to mainstream public breastfeeding and help moms get the respect they deserve."

Milkdaze will be available in March in select retail boutiques and online at Modern moms are ready to shed the frumpy maternity frocks seconds after birth and become newborn with Milkdaze. Your life and style, baby geared.


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