SOURCE: Social Bluebook

Social Bluebook

July 21, 2015 09:00 ET

Creators Form 'Social Bluebook,' Providing a Method to Determine Actual Value of YouTube, Twitter, Instagram and Vine Channels

Developed "by Creators, for Creators," Thousands of Users With Nearly Half a Billion Subscribers Embraced the New Program in Beta Stage

LOS ANGELES, CA--(Marketwired - Jul 21, 2015) - As new apps, platforms, and brand studios are emerging at a frenzied pace, industry leaders in the creator community collaborated to present a real solution-based program that empowers their peers.

This comprehensive new tool, "Social Bluebook," launched in beta six weeks ago, affords creators of all levels the ability to accurately assess their bottom-line worth, empowering them before negotiating brand deals. Until now, creators were reliant on broad data provided by their channel, or middlemen to decide their rates.

YouTube creator and former production vice president at Maker Studios, CEO Chad Sahley, is now leading a team of reputable influencers behind Social Bluebook. "Our objective is to provide creators with a fair and accurate starting point for their negotiations," Sahley said.

According to Sahley, Social Bluebook also provides an overview of vital statistics from the creator's social profile, arming the influencer with credible data to support their asking price.

"The creators have united and we've engineered what the community has been asking for," added Sahley. "There are amazing tools out there to accurately assess a variety of metrics, but none of them empower the creators to help them negotiate fair deals."

Prior to an official launch, and with zero marketing dollars spent, thousands of creators with nearly a half billion subscribers on multiple platforms are already using Social Bluebook. One major social platform has already taken interest and is showcasing its capabilities in its creator academies across the world.

For creators, using Social Bluebook is easy -- and free. Users are able to create an account and then enter their relevant platform information for the social platforms they utilize, and through an equation that intelligently evaluates reach and engagement, values are calculated. In seconds, creators are able to see a concise, accurate view of their value.

These numbers and values are constantly reassessed for creators and advertisers as the landscape continues to change.

Other social platforms are next on the horizon for Social Bluebook as the company incorporates feedback from creators and advertisers.

About Social Bluebook

Social Bluebook was started 'by creators, for creators' with the goal of empowering the community with information that enables them to rightfully obtain what they deserve. The firm's mission is to bring true transparency to the marketplace by answering these questions: "What is my brand value or digital worth?"; "How do I measure my social media reach and engagement?"; "How much should I charge for brand deals?"

Social Bluebook aims to help creators make the money they deserve so they can do what they love. For more information, visit

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