December 07, 2011 10:58 ET

Creature Comfort: Paws for Thought With Pet Insurance Introduced by

LONDON, UNITED KINGDOM--(Marketwire - Dec. 7, 2011) - With the festive season just around the corner the familiar mantra, 'A pet is for life, not just for Christmas' will no doubt soon appear on billboards, in magazines and on our television screens.

An important point to make, animals may be good for hugs and high jinks, but they also need looking after. Littlewoods introduces Pet Insurance for cats and dogs to help protect your beloved pet against illness or injury, giving you peace of mind. So, why not get a Pet Insurance Quote from today?

Not only could Pet Insurance cover your vet's bills if your beloved cat or dog fell ill or had an accident, but with Pet Insurance introduced by Littlewoods you get something extra. With Christmas being the season of goodwill, Littlewoods are giving the gift of a puppy or kitten starter pack crammed full with £50 worth of pet goodies* - ideal to help you prepare for the new addition to the family.

Alternatively, you can also take advantage of our exclusive offer of up to 30% online discount**- a discount that beats other big brand names. So with a Pet Insurance Quote introduced by Littlewoods, you and your new addition can just concentrate on having fun!

Pet Insurance introduced by Littlewoods can cover up to £7,000 per condition towards vet bills*** with hassle-free claims which can be paid directly to your vet - they'll even help you to find a vet if you haven't already with free access to a vet finder helpline. Plus with the option to pay monthly, at no extra cost+, you can rest knowing that if the unthinkable happens and your new best friend happens to go missing, Pet Insurance introduced by Littlewoods may give you up to £1,000 towards the cost of advertising***. How's that for the gift that keeps on giving?

So when you buy your loved one something cute and cuddly for them to love this Christmas, be sure to buy a little something for yourself too, the priceless gift of peace of mind, only with Pet Insurance introduced by

* Kitten/Puppy starter pack terms and conditions: This promotion applies for Shop Direct Group customers who purchase a new pet Insurance policy between 17th October 2011 and 31st January 2012 via the Littlewoods website or by phone. The starter pack will be sent out to you in the post within 60 days of your policy start date. If a policy is cancelled within 30 days of your inception date the offer will not apply. One starter pack per policy only. There is no cash equivalent available.

** 30% discount includes the 10% online discount. Applies to new policies bought online for the first year only. In subsequent years only the 10% online discount will be applied.

*** Based on Platinum cover. The max benefit is subject to the policy being in force and annually renewed. Vet fees covered for each new injury or illness, provided it did not occur within the first 10 days of the policy, and does not cover any pre-existing medical conditions.

+ 0% APR. Available to those 18 and over.

For Pet Insurance: Shop Direct Finance Company Limited acts as an introducer to BDML Connect Ltd who will arrange and administer the policy. Payment is direct to BDML. Policies are underwritten by AXA Insurance UK Plc Registered Office: 5 Old Broad Street, London EC2N 1DW. Registered in England 78950. BDML and AXA Insurance UK are authorised and regulated by the Financial Services Authority.

Calls made from BT landlines will cost no more than 5p per minute. Charges will vary for calls made via other service providers.


• is part of Shop Direct Group, the UK's largest online and home shopping retailer with sales of circa £1.7 billion

• The Group has 5m active customers across the business

• Shop Direct employs around 9000 people

• Brands include Littlewoods

• We are the largest full price branded clothing and footwear retailer in the UK

• We are the 2nd largest online clothing retailer in the UK

• We are the 3rd largest bed and mattress retailer in the UK

• We are the 4th largest sportswear retailer in the UK

• We are the 5th largest electrical retailer in the UK

• Shop online at

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