Canada Gives

Canada Gives

September 21, 2010 09:01 ET

Credential Financial Expands Its Wealth Management Services by Partnering With Canada Gives

TORONTO, ONTARIO--(Marketwire - Sept. 21, 2010) - Canada Gives is pleased to announce it has entered into a partnership with Credential Financial Inc, to offer its members and their families new ways to fund charities and achieve their philanthropic goals through Canada Gives Donor Advised Funds.

Donor advised funds (DAF's) are the fastest growing charitable giving vehicle in the US today, with $6.6 billion in annual contributions. In Canada, donor advised funds are rapidly gaining interest as an alternative to private foundations.

"We are pleased to partner with Credential," says Denise Castonguay, CEO and Founder of Canada Gives. "With donor advised funds, Credential members and their families will now be able to personalize their charitable giving and achieve their unique philanthropic goals."

"Supporting philanthropic efforts and charitable giving is a hallmark of the cooperative credit union movement, and we are proud to partner with Canada Gives in this worthy endeavour, helping Canadians help those in need," said Doce Tomic, President and CEO of Credential. "Philanthropy is also good business for credit unions and advisors, as donations into Canada Gives accounts at Credential are irrevocably given, thereby creating long-term loyal assets for the investment professional to manage."

Canada Gives offers three types of donor advised fund accounts – for individuals, families and corporate donors – as well as Foundation Accounts and Annual Giving Accounts.

The partnership offers Credential's 250 partner companies and 1,350 advisors access to Canada Gives' knowledgeable experts in donor advised funds in order to help their members shape the legacy they want to leave behind.

About Canada Gives

Canada Gives ( is a charitable foundation set up to facilitate the creation of donor advised funds (DAF) designed to build an ongoing foundation for charitable giving. Canada Gives helps donors make a lasting difference today and tomorrow through endowments to charities of choice.

About Credential Financial Inc.

Credential Financial ( is the national wealth management distribution company of the Canadian credit union system. Offering a full suite of wealth management products, services and strategies, Credential and its member companies (Credential Asset Management, Credential Securities, Credential Direct, and Credential Insurance Services) provide superior service to credit unions and their members.

Contact Information

  • For information regarding Canada Gives, please contact:
    MJW Communications
    Marjorie Wallens
    For information regarding Credential, please contact:
    Credential Financial Inc.
    Carolyn Lefebvre
    Vice President, Marketing & Communications