SOURCE: Equity Markets Inc

August 04, 2011 09:00 ET

Credit Rating & Resulting Market Influences - Research Report on The Southern Company and SCANA Corporation

MACAU--(Marketwire - Aug 4, 2011) - Today, www.EquityMarketsInc.com announced its research report highlighting The Southern Company (NYSE: SO) and SCANA Corporation (NYSE: SCG). Full content and research is available at www.EquityMarketsInc.com/research.php.

Potential upcoming credit rating downgrades and sentiment adjustments remains the top concern behind today's market. Despite the US National Gross Domestic Product beginning to move beyond high-watermark, marking a significant shift away from recessionary pressures; continued momentum relies upon maintenance of the U.S.'s coveted AAA credit rating. The US Department of Commerce has confirmed growth within first quarter 2011, opening the strong possibility of companies within sub-sectors to experience organic revenue growth in the case of rating conservation.

No matter the outcome, opportunity is being marked for investors to take advantage of equities with high-margin and specialty products. Fundamental positives in this area are provided by limited exposure to rising commodity costs. Although raw material cost increases will continue to pressure margins, well-positioned companies can leverage organic growth and general consolidation of product lines to sustain bottom-line growth. Market-wise investors are looking to build strong cash positions to take advantage of events in the coming weeks, carefully watching for value within equities boasting established pipelines and excellent growth prospects.

Equity Markets has reviewed The Southern Company as a company which owns Alabama Power Company (Alabama Power), Georgia Power Company (Georgia Power), Gulf Power Company (Gulf Power), and Mississippi Power Company (Mississippi Power), each of which is an operating public utility company. The full research report on The Southern Company (NYSE: SO) is available here: www.EquityMarketsInc.com/researchfile4634.php.

Equity Markets is covering SCANA Corporation as a company which, through its wholly owned regulated subsidiaries, is primarily engaged in the generation, transmission, distribution and sale of electricity in parts of South Carolina and in the purchase, transmission and sale of natural gas in portions of North Carolina and South Carolina. The full research report on SCANA Corporation (NYSE: SCG) is available here: www.EquityMarketsInc.com/researchfile4891.php.

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