SOURCE: Omniture, Inc.

Omniture, Inc.

August 11, 2009 08:00 ET

CreditCards.com Optimizes Search Campaign Conversions With Omniture Products

Leading Online Credit Card Marketplace Increases Completed Credit Card Applications, Leading to Increased Revenue and Profit

OREM, UT--(Marketwire - August 11, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that CreditCards.com, a leading online credit card marketplace, uses Omniture products to more accurately measure the value of leads generated from its paid search campaigns and closed on partners' sites. The company selected Omniture SiteCatalyst, Omniture SearchCenter and Omniture Discover to optimize profit by measuring the value of each closed lead from paid search.

By leveraging Omniture SiteCatalyst and Omniture SearchCenter together, CreditCards.com optimized its keyword bids based on actual profit from leads that closed on its credit card partners' Web sites. Actual profit was calculated by bringing in revenue data from partners' sites and combining it with campaign cost data from SearchCenter. The company also implemented Omniture SiteCatalyst and Omniture Discover together to analyze and segment Web and customer transaction data on both CreditCards.com and on partners' sites.

CreditCards.com used SearchCenter to evaluate which combination of keywords and landing pages drove the highest value of traffic to the CreditCards.com site, then used multivariate testing to optimize the visitor experience once visitors arrived on the site. This drove more completed credit card applications and increased ROI.

"Omniture has helped us become more proactive," said John Stansbury, director of analytics and testing for CreditCards.com. "We have boosted response levels after more effectively allocating our search budget. We have reduced our marketing spend in some areas and increased it in other areas, which has led to better returns."

Omniture SiteCatalyst, Omniture SearchCenter and Omniture Discover are part of the Omniture Online Marketing Suite™, an integrated portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics and is built on the Omniture Open Business Analytics Platform.

For more information on CreditCards.com's use of Omniture products, visit Omniture.com's Success Stories page.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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