SOURCE: CEO America Inc.

October 10, 2005 09:36 ET

CREDITZ™ Digital Currency to Partner With Red Bull Cheever Racing for Toyota Indy 400

INDIANAPOLIS, IN -- (MARKET WIRE) -- October 10, 2005 -- In an effort to promote its CREDITZ™ brand through motorsports marketing, CEO America, Inc. (OTC: CEOA) will join Red Bull Cheever Racing as a team sponsor for the Toyota Indy 400 on Oct. 16 at California Speedway. Both the #51 car driven by Alex Barron and the #83 car driven by Patrick Carpentier will feature the CREDITZ Digital Currency™ logo.

CEO America is the exclusive licensed operator of the CREDITZ™ System in the United States. CREDITZ™ is the world's first Digital Currency System. The system combines digital payment processing, customer intelligence, loyalty and marketing communications into one coherent services platform, which provides benefits for consumers, retailers, marketers, transaction processors and the electronic payment industry.

The CREDITZ™ system uses proprietary software that can function with electronic payment processors to provide a method of monetizing loyalty programs into one common currency, CREDITZ™. This permits consumers the ability to spend their points and miles as CREDITZ™ online or at multiple retail locations in the US and Canada.

David Vaters, Chairman of CEO America, stated, "We are pleased to be a part of the Cheever racing team. We believe that Red Bull Cheever Racing is one of the most technologically minded race teams in North America, which is synergistic to the leading-edge thinking we want our brand associated with. Our company, like the team, has the drive to succeed using today's technologies to enable us to do so," Vaters added, "we wanted to create brand awareness with target customers as we enter the automotive dealership and aftermarket retail parts market."

The partnership was made possible courtesy of team technical partner, Mecachrome International.

"Collaboration with our partners is the foundation of our business, and I would like to thank Mecachrome for introducing us to such an innovative company. This new endeavor will provide CEO America and CREDITZ™ with the exposure and promotion that will allow them to reinforce the brand to existing customers while reaching out to new ones," said team owner Eddie Cheever Jr.

Red Bull Cheever Racing, based in Indianapolis, is the brainchild of 1998 Indy 500 champion Eddie Cheever Jr. A leader in American motorsports, the IndyCar Series team is built on Cheever's experience in Formula One, sports cars and open-wheel oval racing. Corporate and technical partnerships include the world's leading energy drink Red Bull, Toyota, Mecachrome, Izod, Cisco Systems, Thermoteknix, CREDITZ™, Dallara, and Firestone.

Mecachrome International, headquartered in Montreal, Canada, has operations in three major sectors: the aeronautic sector since 1950, the sport automobile sector since 1995 and the production automobile sector since 1995.

About CEO America, Inc. CEO America, Inc. (OTC: CEOA) NV. The Creditz System is a new and revolutionary business model that is partnering with the payment industry. The Creditz system provides enhanced payment, business intelligence and marketing solutions to retailers, e-tailers, manufacturers, loyalty and gift card programs, and all the participants in the payment industry, including point-of-sale and payment terminal manufacturers, merchant services, independent sales organizations (ISOs), transaction processors, credit, debit and stored value card issuers.

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