SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

January 31, 2011 15:11 ET

Crisis in the WikiLeaks Era: How to Protect Your Company's Reputation From a WikiLeaks-Style PR Disaster

Bulldog Reporter's PR University Presents a New 90-Minute Audio Conference

OAKLAND, CA--(Marketwire - January 31, 2011) - PR professionals looking to get up-to-speed on the new rules of crisis PR in the age of WikiLeaks should attend this new, 90-minute audio conference titled: "Crisis in the WikiLeaks Era: How to Protect Your Company's Reputation from a WikiLeaks-Style PR Disaster."

PR University has gathered three leading crisis experts that have agreed to share their experience and wisdom and suggest plans for exactly what PR should do to both prepare for and protect themselves from a "WikiLeaks-style" PR disaster.

This exclusive PR University webinar takes place on Thursday, February 10, at 1PM EST (noon CST; 11AM MST; 10AM PST).


Larry Kamer, Managing Director, The Glover Park Group

Richard Levick, President & CEO, Levick Strategic Communications

James Lukaszewski, ABC, APR, Fellow PRSA, The Lukaszewski Group

What PR Pros will Learn:

  • Risk Assessment Tools: An "Exposure Management Template" they can use immediately to enhance their credibility with management and forecast impending problems earlier
  • Readiness Planning Tips: How to test their responses through operational processes and drills
  • Crisis Checklists: Step-by-step guidelines to shepherd management through dramatically bad situations
  • Web 2.0 Update: How to demonstrate the value of social media and 24/7 online response -- from Twitter to YouTube -- in an emergency context
  • Communicating confidence no matter the crisis--plus how to execute simple, sensible, constructive and positive responses to tragic events
  • Acting with integrity -- the crisis response methodologies designed to help their organization do the right things first and fast
  • How to answer tough, touchy, sensitive and emotional questions--plus how to deal with irrational people, groups and ideas
  • Key questions every communicator must ask and answer when faced with bad news announcements
  • Avoiding the Media "Feeding Frenzy": What to do when the media calls about bad news--plus proven tactics for neutralizing "media savvy adversaries"

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University webinar costs just $299 per dial-in site. Participants in the 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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