SOURCE: TagMan

April 26, 2011 08:00 ET

Criteo and TagMan Collaborate to Enhance Retargeting Capabilities

Industry Leaders Collectively Demonstrate the Important Role of Display Retargeting in the Marketing Mix

NEW YORK, NY--(Marketwire - Apr 26, 2011) - TagMan (www.tagman.com), provider of the leading real-time attribution and tag management system, today announced a strategic collaboration with Criteo (www.criteo.com), the global leader in personalized retargeting. This relationship simplifies, accelerates and enhances the implementation of Criteo retargeting campaigns and benefits marketers with increased visibility to retargeting's role in the consumers' path to conversion.

TagMan's cooperation with Criteo demonstrates the commitment of both companies to providing flexibility and transparency to e-commerce clients who desire to accurately attribute ROI of their online retargeting campaigns, in real-time across all channels -- not just search or display.

Criteo clients that choose to use TagMan's Tag Management System will be able to better manage and unify a unique customer's path to conversion across attribution touch-points that now include retargeting, organic & paid search and social, while engaging tighter controls on targeting, privacy, and page weight challenges.

"We're excited to work with Criteo and its e-commerce clients to bring even more insight and control over campaign performance, multi-touch attribution and privacy," said Chris Brinkworth, CMO for TagMan. "Criteo's platform already provides robust reporting capabilities, and with their solution existing within our Tag Management System, Criteo's advertising clients can instantly access and manage an additional layer of control, attribution analytics and de-duplication for their marketing campaigns, including exactly what search term individuals typed after being exposed to a retargeting banner. This type of information is of tremendous value as marketers continue to develop more targeted advertising."

"Online advertisers have long wanted more visibility into their online campaigns, retargeting being one type, to accurately measure the effectiveness of their retargeting efforts," said Vincent Meyer, strategic partnership manager at Criteo. "By partnering with TagMan, Criteo is bringing even more flexibility and value to our platform. Our relationship with TagMan makes it easy for advertisers to integrate advanced tagging management and attribution capabilities into their display retargeting campaigns."

The partnership between TagMan and Criteo follows a recent announcement from TagMan about the appointment of Angus Glover Wilson to the role of Chief Privacy Officer, to assist clients that need to navigate challenges associated with tagging and data.

About TagMan
TagMan (www.TagMan.com) offers the single-tag solution to the problems of online campaign tracking, privacy and slow page-loads due to excess tags. By acting as a single, universal tag and interface for online retail, e-commerce and advertisers' websites, over 155 vendor tags and pixels can now be deployed more quickly and efficiently, helping online marketers save time and money as they add campaign partners and see how all online channels are working together. Additionally, with its team of privacy and data management experts, TagMan helps clients overcome challenges associated with meeting ever-changing privacy and data collection standards. Clients include Meijer, Virgin Atlantic, Subaru, Boden, Laura Ashley, Ted Baker and Air New Zealand. TagMan was founded in November 2007 and has offices in New York and London.

About Criteo
Criteo is the global leader in scalable personalized retargeting. Criteo enables the top worldwide e-commerce companies to re-engage with website visitors who have left their site via highly targeted personalized display ads. These ads are dynamically generated in real-time with product recommendations based on the visitor's product-viewing history leveraging Criteo's proprietary real-time media buying and dynamic creative optimization technologies. Criteo's clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of uniquely personalized retargeted banners each month and works with more than 1000 of the top worldwide e-commerce companies. For more information, please visit http://www.criteo.com.

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