SOURCE: Criteo


July 15, 2010 08:00 ET

Criteo Appoints New Executive Leadership

Seasoned Executives Chosen to Support Company's Growth and Development

PALO ALTO, CA--(Marketwire - July 15, 2010) -  Criteo, the global leader in scalable personalized retargeting, recently named John Kelly as its new VP of sales, Karen Dayan as its new VP of marketing and Jeff Mills as the VP of strategic partnerships. All three executives join CEO JB Rudelle, and the rapidly growing Criteo team, in the Palo Alto office to lead the company's expansion.

"We are extremely pleased to welcome John Kelly, Karen Dayan and Jeff Mills to the management team," said JB Rudelle, CEO and co-founder of Criteo. "They will add a broad base of experience and global expertise to the company. I am confident that John, Karen and Jeff will provide the leadership needed to help drive Criteo's continued growth and momentum in the U.S."

John Kelly joins Criteo as VP of sales, bringing with him more than 10 years of business development, sales and leadership experience. Prior to joining Criteo, John held executive and director roles in sales and business development at Permuto, Yahoo!, PaymentOne and America Online. John's primary responsibilities are to lead the Criteo sales organization in expanding sales efforts in key business verticals, including retail, fashion and beauty, and technology.

A seasoned marketing expert, Karen Dayan joins Criteo as VP of marketing to lead the company's overall marketing strategy and execution. Karen brings 14 years of international experience in product marketing and program development at Microsoft. Karen's career spanned from launching Windows 95 to leading the online acquisition strategy for Microsoft SaaS offerings, as well as building internationally executed go-to-market programs. Throughout the years, Karen has shared her online marketing expertise with thousands of businesses in a variety of venues.

Jeff Mills joins Criteo as VP of strategic partnerships, bringing with him more than 13 years of marketing, sales and leadership experience. Jeff's primary responsibilities are to expand Criteo's global relationships with agency partnerships, e-commerce solution providers as well as the sales into the automotive, classifieds and real estate industries. Prior to joining Criteo, Jeff held executive and director roles in sales, business development and operations at leading Internet companies including Fixya, Gaia Online, SideStep and Yahoo!.

Criteo, founded in Paris, France, in 2005, relocated its headquarters to Palo Alto, Calif., in 2009. Today, more than 500 of the leading brands worldwide use Criteo's personalized retargeting solution on a pay-per-click (PPC) basis to efficiently drive prospects back to the their websites to complete their purchase.

"Criteo is on a mission to deliver personalized retargeting on a scale never before seen in the U.S. under the most efficient and cost-effective business model," explains Dayan. "I am excited to be joining the team in this period of rapid growth and expansion and am looking forward to helping e-retailers struggling with traditional display ad models to discover Criteo's performance retargeting solution."

About Criteo
Criteo is the global leader in scalable personalized retargeting. Criteo enables e-commerce companies to re-engage with website visitors who have left their site via retargeted personalized display ads. These ads are dynamically generated on-the-fly with product recommendations based on the visitor's product-viewing history. Criteo's turnkey solution is a "one-stop-shop" for ad campaign deployment, including: personalized banner design, media planning, ad serving, campaign optimization and real-time reporting. Criteo's service is based on a pay-per-click (PPC) model, therefore clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of retargeted banners each month and works with more than 500 of the top worldwide e-commerce companies. For more information, please visit

Contact Information

  • Contact Information
    Jason Throckmorton or Rachel Levine