SOURCE: Criteo

Criteo

July 14, 2010 08:00 ET

Criteo Delivers Exponential Growth in Post-Click Client Sales in Q2 2010

Criteo's Personalized Retargeting Solution Enables Leading Brands to Accelerate New Sales and Customer Retention

PALO ALTO, CA--(Marketwire - July 14, 2010) -  Criteo, the global leader in scalable personalized retargeting, today announced that the total value in Criteo-driven U.S. e-commerce sales increased tenfold from Q1 2010 to Q2 2010. This impressive growth is the result of collective increases to the client base, impressions served and click-through-rates (CTR) powered by Criteo's technology optimization.

Other numbers highlighting Criteo's success and Q2 momentum include:

  • U.S. client base of leading brands increased by 100 percent
  • Unique retargeted ad impressions grew more than 230 percent
  • Clicks resulting from Criteo retargeted banners increased by almost 400 percent
  • Number of sales generated post-click increased more than 600 percent

In Q2 2010, Criteo doubled its U.S. client base, including top retailers such as Zappos, B&H and Art.com to name a few. Criteo's retargeting solution also increased the total number of online purchases for their clients by more than 600 percent this quarter. As a result of the massive scale Criteo attained in the U.S. throughout the past quarter, the total number of unique retargeted ad impressions served increased by 230 percent, while the clicks driven rose by close to 400 percent. Criteo also reported that, when compared to Q1 2010, average shopping cart values of the cumulative sales jumped by 70 percent, leading to the exponential tenfold growth of overall incremental sales generated.

Today, more than 500 of the leading brands worldwide use Criteo's personalized retargeting solution on a pay-per-click (PPC) basis to efficiently drive prospects back to their websites. Criteo is able to deliver bottom-line incremental sales by coupling its cost-per-click (CPC) model with the ability to reach audiences at scale and unparalleled click-through-rates (CTR). The company has become the go-to partner for e-commerce merchants that are seeking to cost-effectively win back lost prospects and drive increased loyalty from existing customers.

"Online retailers partner with us because they recognize the power and scale of our retargeting solution," said JB Rudelle, CEO and co-founder of Criteo. "Since the relocation of our headquarters from Paris to Palo Alto, Calif., in Q1, we have seen remarkable U.S. momentum. We will continue to deliver incremental results quarter-over-quarter, and our e-commerce clients will prosper from the investments we are making in the product and the company's scale."

Criteo's momentum was highlighted in May when the company secured $7 million Series C round of funding from Bessemer Venture Partners. Additionally, Criteo recently announced it had driven more than $1 billion in incremental, post-click sales for its clients worldwide since January 2010 -- a number that continues to grow and sets the bar for delivering incremental value in the retargeting industry.

About Criteo
Criteo is the global leader in scalable personalized retargeting. Criteo enables e-commerce companies to re-engage with website visitors who have left their site via retargeted personalized display ads. These ads are dynamically generated on-the-fly with product recommendations based on the visitor's product-viewing history. Criteo's turnkey solution is a "one-stop-shop" for ad campaign deployment, including: personalized banner design, media planning, ad serving, campaign optimization and real-time reporting. Criteo's service is based on a pay-per-click (PPC) model, therefore clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of retargeted banners each month and works with more than 500 of the top worldwide e-commerce companies. For more information, please visit http://www.criteo.com.

Contact Information

  • Contact Information
    Jason Throckmorton or Rachel Levine
    LaunchSquad
    415.625.8555
    Criteo(at)launchsquad(dot)com