SOURCE: Criteo

Criteo

January 12, 2011 09:00 ET

Criteo Drives Record Growth and Propels Client Revenue Through 2010

Global PPC Retargeting Company Advances Leadership Position

PALO ALTO, CA--(Marketwire - January 12, 2011) -  Throughout 2010, Criteo, the global leader in pay-per-click (PPC) retargeting, gained worldwide market leadership through innovative advancements to its advertising technology and by expanding globally to service more than 16 countries across North America, Europe and Asia. With this success and momentum, the company catalyzed record-setting e-commerce display advertising conversion rates and revenue.

Globally, Criteo continues to grow as its personalized retargeting technology gains international recognition. Throughout the past year, Criteo served more than 50 billion ads, and experienced a:

  • Tripled (3x) client base, to more than 1000 top e-commerce clients
  • 8x increase in ad impressions served
  • 10x increase in ad clicks
  • 11x increase in sales generated post-click

In the U.S., Criteo experienced record-breaking traction. Between January 2009 and January 2010, Criteo's U.S. client base grew from single digits to triple digits. Now, nearly two-dozen of the Top 100 U.S. retailers use Criteo's personalized retargeting technology. Other numbers highlighting Criteo's U.S. success and 2010 momentum include:

  • 30x increase in ad impressions served
  • 70x increase in ad clicks

"Our continual technological innovation and thought leadership has allowed us to gain amazing momentum in the highly competitive U.S. market," said JB Rudelle, CEO of Criteo. "With our unique fully automated real-time creative optimization and media buying, we are bringing a level of scale and efficiency never seen before."

Leadership and Innovation

Throughout 2010, Criteo solidified its industry leadership in the U.S. by announcing its Advisory Board of e-commerce and online advertising veterans, and by securing a $7 million Series C round of funding from Bessemer Venture Partners. Additionally, Criteo recently unveiled the Performance Optimization Platform, which for the first time allowed advertisers and agencies to define and manage their retargeting campaign in real-time, down to the category level. The platform's industry first self-service CPC management capabilities drive unprecedented ROI via a real-time automated bidding interface and product-specific campaign management. This innovation has enabled Criteo to become the go-to partner for e-commerce merchants that are seeking to cost-effectively win back lost prospects and drive increased loyalty from existing customers.

"The market is competitive, so monetizing the consumer who expressed interest in our products is crucial. For that reason, personalized retargeting simply makes sense -- not only can we find the consumers who visited our site, but serve them custom ads for the products most relevant to their interests," said Yann Tanini, VP of e-commerce at Redcats USA -- number 31 in the Internet Retailer Top 500 -- a multi-channel home shopping leader offering a wide range of merchandise categories, including plus-size apparel, home and lifestyle products and sporting gear.

About Criteo
Criteo is the global leader in scalable personalized retargeting. Criteo enables the top worldwide e-commerce companies to re-engage with website visitors who have left their site via highly targeted personalized display ads. These ads are dynamically generated in real-time with product recommendations based on the visitor's product-viewing history leveraging Criteo's proprietary real-time media buying and dynamic creative optimization technologies. Criteo's clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of uniquely personalized retargeted banners each month and works with more than 1000 of the top worldwide e-commerce companies. For more information, please visit http://www.criteo.com.

Contact Information

  • Contact Information
    Rachel Levine or Steve Mnich
    LaunchSquad
    415.625.8555
    Criteo(at)launchsquad(dot)com