SOURCE: Criteo

Criteo

March 18, 2011 09:00 ET

Criteo to Lead Industry Education as Featured Speakers During OMMA Behavioral and SES New York

Criteo Demonstrates Global Leadership and Expertise as Panelists Across Prestigious Industry Events, Propelling Performance Display Advertising Adoption

PALO ALTO, CA--(Marketwire - March 18, 2011) - Criteo, the global leader in pay-per-click (PPC) retargeting, will speak on the rapid adoption and innovation of performance display advertising during OMMA Behavioral and SES New York. Widely recognized as one of the most influential online advertising companies, Criteo's team of senior leaders will explain how and why e-commerce companies have experienced record revenues and ROI by implementing cutting-edge marketing processes, including campaign measurement for accurate budget allocation, consumer privacy education and the proliferation of retargeting as a key marketing component across nearly every industry.

"Criteo's commitment to continual innovation has provided us the opportunity to educate audiences around the world about new ways to drive unprecedented ROI at scale through performance display advertising," said Criteo CEO JB Rudelle.

On Tuesday, March 22, at 12:15 p.m., Jeff Mills, VP of sales and partnerships, will speak in New York City on OMMA Behavioral's "Targeting the Retargeters: Consumers Take Notice" panel, where he will join the advertising industry's premier leaders in discussion about the modern online consumer, and how to maximize the user experience with online advertisements.

On Thursday, March 24, at 3:15 p.m., John Kelly, VP of sales, will speak on SES New York's "Why Does Search Get All the Credit?" panel. Kelly will teach marketers when and where to attribute revenue gains across connected-marketing campaigns. Kelly's senior leadership will help marketers better understand how to allocate marketing budgets for maximum ROI.

Criteo has become a highly regarded source for performance display advertising insight, which includes featured panelist and leadership positions at the foremost retail and marketing events and conferences, including OMMA Global, eTail West, SMX West, The Power of eMarketing Conference, SES New York and IRCE 2011. Criteo's solution delivers the scale and personalization required to cost-effectively win back lost prospects by creating the most relevant retargeted display advertisement personalized for each individual site visitor.

About Criteo
Criteo is the global leader in scalable personalized retargeting. Criteo enables the top worldwide e-commerce companies to re-engage with website visitors who have left their site via highly targeted personalized display ads. These relevant ads are dynamically generated in real-time with product recommendations based on the visitor's product-viewing history leveraging Criteo's proprietary performance driven real-time audience buying and automated dynamic creative optimization technologies. Criteo's clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of uniquely personalized retargeted banners each month and works with more than 1000 of the top worldwide e-commerce companies. For more information, please visit http://www.criteo.com.

Contact Information

  • Contact:
    Karen Dayan
    VP Marketing
    Criteo
    E-mail: k.dayan(at)criteo(dot)com

    Press Contact:
    Steve Mnich or Rachel Levine
    415-625-8555
    E-mail: Criteo(at)LaunchSquad(dot)com