SOURCE: Criteo


October 14, 2010 08:00 ET

Criteo Posts Record Quarter-End Numbers, Continuing Growth and Leadership in Retargeted Display Advertising

400 Percent Growth in Post-Click Client Sales and 72 Percent Increase in U.S. Client Base Builds Strong Momentum for the Remainder of 2010

PALO ALTO, CA--(Marketwire - October 14, 2010) -  Criteo, the global leader in pay-per-click (PPC) retargeting, today announced that it has expanded its U.S. e-commerce client base by 72 percent and increased client post-click sales by 400 percent from Q2 2010 to Q3 2010. Criteo's display ad technology innovation and industry-leading customer growth rates continue to reinforce their leadership in the retargeting industry and ability to deliver incremental value to its clients.

Results highlighting Criteo's Q3 success include:

  • 72 percent increase in U.S. client base
  • 400 percent increase in number of sales generated post-click
  • More than 300 percent increase in both unique retargeted ad impressions and clicks
  • 41 percent increase in post-click conversion rates

A recent online display advertising study found that retargeting offers the greatest search lift when compared to other targeting strategies and according to Criteo research, the scale and reach of its personalized solution drives consumers to spend 50 percent more with a retailer than when not retargeted. As the leader in personalized retargeting, Criteo has capitalized on this trend.

Criteo has not only recorded a 400 percent increase in the total number of online purchases for its clients between the close of Q2 2010 and Q3 2010, but accordingly, the total number of clicks resulting from Criteo retargeted banners increased by more than 300 percent. In Q3, Criteo's continued success and leadership attracted several new, top e-commerce clients, including Lamps Plus, Golfsmith, and One Stop Plus.

"We chose to partner with Criteo because of the power, personalization and scale of their retargeting solution. Criteo also allows us to take complete control over all components of our retargeting display campaigns, which quickly and easily allows us to improve the ROI of the overall campaign," said Dillon Smith, eMarketing and social media manager at Golfsmith International. "Golfsmith is committed to providing its customers with a positive and efficient shopping experience by showing them interactive ads that are tailored specifically to their preferences."

Criteo's innovation and market leadership was highlighted in August when its client Boden, one of the world's leading fashion retailers, was named winner of ClickZ's Connected Marketing Award -- "Best Use of Display Advertising" for their personalized retargeting campaign implemented by Criteo. In September, Criteo launched the Criteo Performance Optimization Platform, allowing e-commerce advertisers, for the first time, to take complete control of their performance display campaigns and define their cost-per-click (CPC) down to the category and product level. The platform introduced the industry-first self-service CPC bidding tool, which drives unprecedented ROI via a real-time bidding interface and product-specific granularity.

"At Criteo, we are constantly pushing innovation in the market, which allows advertisers to strategically grow their online marketing budgets and bring in substantial results. That dedication has resulted in another tremendous quarter," said JB Rudelle, CEO and co-founder of Criteo. "We continually drive remarkable post-click sales for our clients, show quarter-over-quarter customer growth rates and demonstrate strong market leadership. Our third quarter results poise us for great success in the upcoming holiday shopping season and as we approach 2011."

About Criteo
Criteo is the global leader in scalable personalized retargeting. Criteo enables e-commerce companies to re-engage with website visitors who have left their site via retargeted personalized display ads. These ads are dynamically generated on-the-fly with product recommendations based on the visitor's product-viewing history. Criteo's turnkey solution is a "one-stop-shop" for ad campaign deployment, including: personalized banner design, media planning, ad serving, campaign optimization and real-time reporting. Criteo's service is based on a pay-per-click (PPC) model, therefore clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of uniquely personalized retargeted banners each month and works with more than 700 of the top worldwide e-commerce companies. For more information, please visit

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