SOURCE: Criteo


April 19, 2011 09:00 ET

Criteo Reports Extraordinary First Quarter Growth

Global Leader in Performance Display Advertising Beats Strong Q4 2010 Results, Expands Globally and Hires Top Talent for Key Management and R&D Roles

PALO ALTO, CA--(Marketwire - Apr 19, 2011) - Criteo, the global leader in pay-per-click (PPC) retargeting, today announced record growth numbers and explosive company expansion in Q1 2011, continuing its strong momentum as the worldwide leader in performance display advertising. During Q1 2011, Criteo appointed new executive leadership to accelerate the company's geographic, technological and business growth driving impressive revenue results and conversion rates while serving nearly 70 percent more impressions and simultaneously increasing the click-through rates by double digits in the U.S. compared to Q4 2010.

"Performance display advertising is rapidly catching on with advertisers and agencies in the U.S.," said Greg Coleman who recently joined Criteo as president. "My goal is to expose Criteo's premier and scalable technology to all online advertisers in the U.S. The proof is in the results and loyalty of more than 1000 advertisers who are already using Criteo to drive incremental revenues. Criteo is to performance display advertising what Google is to search."

Criteo's U.S. Q1 2011 results significantly surpassed those of Q4 2010, traditionally the strongest quarter for retail growth:

  • 70% increase in impressions served
  • 90% increase in absolute campaign clicks
  • Average click-through-rate increased 13%
  • Nearly 2x increase in sales generated for advertising clients

Globally, Criteo also continues to display impressive growth:

  • 20% increase in worldwide client base
  • 25% increase in impressions served
  • Nearly one-third increase in clicks

In Q1 2011, Criteo built upon its unparalleled global reach by expanding operations to 20 countries throughout Asia, Australia, Europe and the Americas, and by reinforcing its worldwide leadership with the hires of seasoned industry veterans. Greg Coleman, former Huffington Post president and Yahoo! sales executive, joined Criteo as president to oversee global business strategy. Max Ueno, former president and CEO of both DoubleClick Japan and Become Japan, recently joined Criteo as managing director of the Asia-Pacific region.

The company currently employs more than 300 employees globally, with more than one-third dedicated to R&D. This past quarter, Criteo continued its investment in technology, recruiting more than 100 new engineers for its dedicated R&D center. To lead this expanding group, Laurent Metzger, former CTO of Kelkoo, and Julien Simon, former CTO at Pixmania, have joined Criteo as joint vice presidents of engineering.

"We're in the best possible position to continue our rapid global expansion, with key management hires and a sustained commitment to R&D," said Criteo CEO JB Rudelle. "We've built a world-class, dedicated team that's primed to maintain our momentum to drive even more value for existing clients and to extend our performance display offerings to new e-commerce retailers who are catching on to retargeting's power."

About Criteo
Criteo is the global leader in scalable personalized retargeting. Criteo enables the top worldwide e-commerce companies to re-engage with website visitors who have left their site via highly targeted personalized display ads. These ads are dynamically generated in real-time with product recommendations based on the visitor's product-viewing history leveraging Criteo's proprietary real-time media buying and dynamic creative optimization technologies. Criteo's clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of uniquely personalized retargeted banners each month and works with more than 1000 of the top worldwide e-commerce companies. For more information, please visit

Contact Information

  • Contact Information
    Rachel Levine or Jason Throckmorton