SOURCE: JumpStart

JumpStart

May 05, 2009 12:54 ET

Critical Marketing Tools for Early-Stage Entrepreneurs: Website Marketing Tips From IdeaCrossing

CLEVELAND, OH--(Marketwire - May 5, 2009) - A website is often the first place people go to learn about your company, so first impressions are paramount. But beyond easy navigation and a slick design, websites are goldmines for collecting data and sharpening your marketing focus.

"In addition to showing investors and customers a polished online product, smart entrepreneurs are leveraging their websites for user and marketing insight," said Tiffan Clark, Marketing Vice President of JumpStart Inc., the venture development organization behind IdeaCrossing (https://www.ideacrossing.org), a free online resource that connects entrepreneurs with investors and business mentors.

Beyond the basics

The fundamentals underpinning good websites are well-known: clean design, simple navigation, and communication of key marketing messages. But your website is potentially much more than an attractive online presence. Additional website marketing tactics for your consideration include:

--  SEO: Your site's online visibility is important. Insertion of key
    terms in your website's architecture boosts your site's visibility through
    search.
--  Fresh content: Adding quality content on a regular basis is beneficial
    to both your site visitors as well as your SEO efforts. Updating your
    company news section and hosting a blog are two ways to bolster content on
    an ongoing basis.
--  Analytics: Easy-to-install software tracks who is visiting your site,
    and what search terms they are using to find you. These "keywords" offer
    valuable insight into customer perceptions of your product and service, and
    can form the basis of multiple online marketing campaigns.
--  CMS: Finally, who is going to manage all of this ongoing activity? A
    content management system (CMS) allows for you to make your own site
    changes, instead of paying a third party every time you need to make a
    change.
    

A polished, impactful website is one of the top five marketing tools for early-stage companies; be sure to check out the JumpStart blog for more advice for early-stage companies.

About IdeaCrossing

IdeaCrossing (www.ideacrossing.org) is a free Internet resource available to all individuals and organizations with an interest in supporting and promoting entrepreneurial activity. IdeaCrossing helps entrepreneurs find the assistance and investment capital they need to launch promising new business ventures. Additionally, IdeaCrossing serves the Angel and Venture Capital communities by identifying and screening new investment opportunities. Simply stated, IdeaCrossing is about creating the connections that build businesses.