SOURCE: Critical Media

Critical Media

April 13, 2011 13:10 ET

Critical Media Expands Into U.K. With Monitoring of BBC TV and Radio Content

Adds World's Largest Broadcaster to Critical Mention Real-Time TV and Radio Search Platform

NEW YORK, NY--(Marketwire - Apr 13, 2011) - Critical Mention, a division of Critical Media and the first real-time TV and radio intelligence platform, today announced the addition of BBC News television and radio content to the service, giving marketing managers, public relations and corporate communications professionals, political candidates and financial services professionals a 360-degree view of news from the largest broadcaster in the world.

"Today's global economy demands that companies and brand managers know and understand the pulse of media in significant markets abroad," said Sean Morgan, President and CEO, Critical Media. "The BBC is one of the most important news and information sources in the world and Critical Mention's expansion into the U.K. market helps to drive all BBC national and regional TV and radio into the 'actionable news' category."

The Critical Mention real-time TV and radio search platform already ingests content from more than 1,000 media sources around the world, including from all 210 US television markets, Canada and the Middle East. The addition of the BBC positions the platform as the world's most powerful and comprehensive capture network in the United States, Canada and the U.K., digitizing and indexing in real-time more than 30 hours of TV and radio content from around the world every 60 seconds.

By delivering real time alerts from the world's largest broadcaster to the desktop of business intelligence professionals, Critical Mention clients can now react and make business decisions in real-time with more information at their fingertips. BBC content will initially be offered to Critical Mention's existing client base, and then the company will begin to offer its services in the United Kingdom directly.

Critical Media and its core products, Critical Mention, ClipSyndicate and Syndicaster, enable the monitoring, identification, distribution and monetization of broadcast content via the web in real-time.

About Critical Mention
Developed by Critical Mention, a division of Critical Media, CriticalTV is the most comprehensive broadcast TV and radio capture network in the industry, digitizing the world's broadcast news and making it searchable in real-time. The platform indexes television and radio coverage 24 hours per day from hundreds of sources across four continents and allows users to perform simple keyword searches. Clients can also choose to have real-time results of stored filters delivered via XML or RSS feed into other business intelligence platforms. For more information, visit http://www.criticalmention.com.