SOURCE: Critical Media

October 14, 2010 12:46 ET

Critical Media Launches CriticalTV 4.0

Industry Leading TV and Radio Intelligence Solution Makes Searching Thousands of Hours of TV and Radio Broadcasts From Around the World Easier Than Ever... and Possible In Real-Time

NEW YORK, NY--(Marketwire - October 14, 2010) -  Critical Mention, a division of Critical Media, today launched CriticalTV 4.0, a new version of their broadcast intelligence platform which deploys powerful new features such as share of voice measurement, news alerts, e-mail and RSS feeds, mobile capabilities, and on-the-fly video editing. Migration of the company's 600-plus customers, which include dozens of the world's most reputable brands, to CriticalTV 4.0 has already begun and the process will be completed by November 1 of this year.

"We listened to our customers and have developed the most powerful, most comprehensive broadcast capture network in the industry," said Sean Morgan, CEO of Critical Media. "Version 4.0 of CriticalTV allows users to more quickly and easily search TV and radio for information most relevant to them and their companies without wasting time and money searching and organizing media hits."

CriticalTV digitizes the world's TV and radio broadcast news and makes it searchable in real-time. The platform indexes from more than 1,000 media sources, including all 210 US television markets and select programming from Canada, the U.K. and the Middle East. In other words, nearly 27 hours of searchable media from around the globe are added every 60 seconds to the platform.

CriticalTV 4.0 was in a closed beta period for two months while select clients tested the new platform. The beta customers were impressed with the enhancements, noting that they helped them work faster and more effectively.

New additions to the platform include:

Mention Meter -- Use this simple widget to instantly capture the share of voice of up to four keywords or phrases and see a snapshot of how your media campaign is performing.

"WordPlay" Video Editing -- Choose the beginning and ending words in the clip transcript text and click the edit button for an instantaneous, one-touch cut of your media hit without any software editing experience required.

Customizable Landing Pages -- Create alert filters that auto-populate your homepage, browse recent searches or quickly skim through the latest video news feeds courtesy of Critical Media's ClipSyndicate.

Advanced Transcoding for Mobile -- Keep up with the mobile trend by using our transcoding service, available to all modern digital video formats including those supported by iPhone, iPad and Android devices.

Comprehensive Report Builder -- Take advantage of more customization options including drag-and-drop ordering of segments, titling of segments, and the ability to edit meta-data.

E-mail & RSS Feed Alerts -- Schedule alerts to arrive as a digest once or twice a day in addition to as they air, and/or receive your alerts via RSS to a blog reader like Yahoo! or Google.

Advanced Search -- Quickly drill down by categories that matter most, such as specific keywords, states, markets, networks, dates and more using an improved interface.

Video Thumbnail Selector -- Choose the relevant video picture that serves as the thumbnail picture for video emails and Web reports.

About Critical Mention
Developed by Critical Mention, a division of Critical Media, CriticalTV is the most comprehensive broadcast TV and radio capture network in the industry, digitizing the world's broadcast news and making it searchable in real-time. The platform indexes television and radio coverage 24 hours per day from hundreds of sources across four continents and makes all of this content. Users can perform keyword searches and view the results either within the platform or via e-mail alerts. Clients can also choose to have real-time results of stored filters delivered via XML or RSS feed into other business intelligence platforms. For more information, visit

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