SOURCE: Critical Media

October 20, 2008 10:13 ET

Critical Mention Introduces CriticalWeb for Online Multimedia Content Monitoring

Service Provides Organizations With Near Real-Time Tracking of Video and Images for Monitoring Brand Perception Across the Internet

NEW YORK, NY--(Marketwire - October 20, 2008) - Critical Mention Inc., the leader in global broadcast intelligence solutions, today announced the launch of CriticalWeb, a new service for tracking video and images across the Internet in near real-time. The service provides PR, crisis and corporate communications executives with the ability to monitor campaigns, initiatives, competitors and crisis issues as they proliferate across the Web in video, text and images on 1,000 of the Web's most robust multimedia sites. Critical Mention developed CriticalWeb based on feedback from clients across multiple industries, all of whom have clearly voiced the need for a service that comprehensively monitors brand reputation on the Internet in the fastest time possible.

With the Internet emerging as the new barometer for global brand reputation, organizations need to constantly be armed with information on not just where their brand is being viewed, but how it is being communicated. CriticalWeb aggregates content from the world's most influential Web sites, querying sites as often as every five minutes and alerting clients to their inclusion in postings within an unprecedented 15 minutes of the content being posted. Offered exclusively by Critical Mention, the service is the first of its kind to scour the Web and alert users in near real-time to mentions on the sites, enabling them to gauge video, text or image perception across the Internet.

"More than ever before, speed and influence are the critical components of reputation management, and our clients demand to know how their brands are being perceived across the Web now, not later," said Sean Morgan, CEO, Critical Mention. "In an age where businesses are made or broken based on their Internet perceptions, CriticalWeb empowers companies to take the temperature of their brand on the Web -- in video, image or text content -- and respond within minutes."

As of its launch, CriticalWeb is already aggregating more than 30,000 video, text and image files a day, making the files searchable and alerting clients when key issues or keywords are mentioned. Critical Mention continues to be at the forefront of delivering the most robust, valuable tools for the real-time management of brands and reputations, and the addition of CriticalWeb further entrenches the company as the leader in real-time search and alert services for communications professionals worldwide.

Critical Mention will also make the CriticalWeb feed available on a permission and subscription basis to its growing roster of world class reputation management and business intelligence platform partners including Burrelles-Luce, TNS Cymfony, CARMA, dna13, ProQuest, as well as CanWest's FP InfoMart Service.

About Critical Media

Critical Media Inc. is a company at the forefront of real-time broadcast media capture, search, syndication and information services. The Company provides tools and services to content consumers, providers, distributors and advertisers, leveraging its real-time broadcast capture infrastructure. Every day, Critical Media digitizes and monetizes over 14,000 hours of keyword searchable broadcast content from 4 continents. The Company is comprised of two divisions, the Information Services Group which markets Critical Mention™, the company's dynamic real-time business intelligence platform, utilized by 25% of the Fortune 100, and the Broadcaster Services Group focused on building the world's largest ad-supported repository of fully searchable, authoritative video news and information -- ClipSyndicate, while providing broadcasters and content owners with risk-free, streamlined solutions, such as its clip publishing platform -- Syndicaster™, and other solutions intended to take all complexity out of distributing and monetizing their video assets online. Critical Media was founded in 2002 under the name Critical Mention by Sean Morgan, one of the founders of Screaming Media -- the largest text syndication company on the Internet now owned by Dow Jones, Inc. and is headquartered in New York City. For more information please visit www.critical-media.com.

Contact Information