SOURCE: StayWell Custom Communications

StayWell Custom Communications

October 25, 2010 07:00 ET

Critical White Paper Examines Retail Industry's Opportunity to Transform Health Care

YARDLEY, PA--(Marketwire - October 25, 2010) -  Custom health communications company StayWell Custom Communications (SCC), a division of MediMedia USA, has announced the publication of "Health Care Reform: Growth Opportunities for Food and Drug Retailers" to spotlight the retail sector's unique, under-leveraged position in the health care system and its opportunity to transform health care in America.

The white paper is a follow-up to 2009's "Retailing's Critical Role in Revolutionizing Health Care and Revitalizing the Economy" and provides specific innovative ideas for food and drug retailers to help consumers lead healthier lives -- in the process increasing their core business of selling food and drugs, as well as creating new and highly profitable revenue streams. Authored by Dave Nazaruk, Senior Vice President, Retail Sales and Business Development for SCC, the paper examines key aspects for retailers to provide the leadership on health care reform by leveraging their touch points with consumers to increase opportunities to engage employees and shoppers about health and wellness concerns.

"Food and drug retailers have a window of opportunity to transform health care by participating in a virtual network that provides broad-based health management programs aimed at wellness through disease awareness, prevention and management," according to Nazaruk. "The resulting network, through its ability to incent and impact consumer behaviors, would make a tremendous contribution to public health, while also improving retailers' bottom lines in the process."

The report argues that the retail industry is best positioned to drive the very development and implementation of the new model of health care delivery in this country. It alone possesses the unique combination of broad-based consumer relationships, capital and people resources, supply chain infrastructure, creative and technological expertise, and shared collaboration incentives to create a solution for a nation eager for leadership on this issue.

According to industry consultant Bill Bishop, Chairman of Willard Bishop LLC, "Food retailers need to find ways to deliver greater value to their customers if they're going to grow sales, and their ability to directly impact health care, as outlined in this paper, gives them a great opportunity to do that."

"Technology provides retailers with an array of data-driven opportunities in health care," said StayWell Custom Communications president and CEO Trent Sterling. "As a leader in custom health content solutions delivered via a variety of sophisticated technological platforms, SCC has strong opinions about how retailers have the opportunity to be a vital force in transforming health care in the U.S."

To access "Health Care Reform: Growth Opportunities for Food and Drug Retailers", please visit

About StayWell Custom Communications

StayWell Custom Communications is the leader in custom health content solutions delivered via a variety of sophisticated technology platforms. Our interactive offerings include robust web platforms, online health libraries, e-mail and SMS (or mobile) marketing programs, and an extensive range of multimedia tools including video, podcasts and animations. The company serves hundreds of clients representing several channels in the health care industry: hospitals and health systems; health plans; employers; and retail organizations. StayWell Custom Communications also offers a comprehensive range of print and print/interactive integrated solutions to meet a broad range of clients' marketing and communication needs. 

For more information visit

About MediMedia

Headquartered in Yardley, PA, with 1,700 employees in offices throughout the U.S., MediMedia changes consumer and professional behaviors through superior engagement, education and end-user preferences. Our health information services group creates, publishes, distributes, and syndicates on and off-line health information to help consumers make informed health decisions on behalf of a variety of sponsors, including providers -- both hospitals and physicians, payers, and online media companies. Our health management services group provides population health management services which help consumers lower their health risk, enabling employers to lower their risks, utilization and ultimately their health care expenses. And finally, our professional segment derives its revenues from providing online/off-line professional promotion, engagement, and education services targeted to health care professionals and their patients.

MediMedia is a Vestar Capital Partners portfolio company.

Contact Information

  • For more information contact:
    Laura Floyd
    StayWell Custom Communications
    Email Contact