SOURCE: Soffront Software

CRM,CRM software,customer relationship management,Sales automation

July 13, 2010 10:00 ET

CRM Software From Soffront® Helps Printec Group Improve Reporting and Forecasting

FREMONT, CA--(Marketwire - July 13, 2010) - Soffront Software, Inc. announced today that Printec Group is using Soffront CRM software to dramatically improve reporting, forecasting, and tracking of business data. Printec Group of Companies ( is South East Europe's leader in transaction automation.

Printec Group purchased Soffront CRM software in 2008 to improve sales force automation (SFA) and financial forecasting. The software is currently being used by sales, marketing and finance to consolidate data from different countries, report on the company's existing level of business, and forecast current and future sales opportunities in South East Europe. Printec is using Soffront CRM in its subsidiaries across 15 countries.

"Printec Group needed a forecasting and reporting tool that could give us timely, comprehensive, and consolidated information from all of our subsidiaries in South East Europe," explained Gabriel Rusu, Printec Project Manager, CRM implementation. "Each new opportunity or sale is registered with Soffront and is monitored in real time by the Group HQs. The consolidation and tracking of data from all subsidiaries provides us with higher visibility and better understanding of the commercial opportunities pipeline for the current period and for the subsequent quarters."

Soffront's extensive customization capabilities allowed Printec to customize the forecasting and reporting module and gave Printec even more flexibility to meet their needs. "Our sales managers can run ad-hoc reports with different filters over the entire CRM database, providing us with realistic forecasts and best case scenarios," continued Rusu. "Soffront helped us better understand our current level of business from the sales point of view. Additionally, the CRM software helped us save time and money by allowing us to centralize data more effectively."

Rusu concluded, "Soffront CRM Software is a superior product that helps develop functionalities for more complex business processes."

About Soffront
Soffront Software Inc. ( provides CRM solutions to small and medium-size businesses and divisions of large enterprises. Soffront is the most customizable CRM in the industry that readily adapts to a company's processes, workflows, and users. Soffront spans an enterprise with integrated modules for sales, marketing, customer service, knowledge base, help desk, project management, asset management, issue tracking and more. With on-demand or on-site options, Soffront is quick to deploy and easy to use with a desktop, laptop or a PDA. Soffront is privately held, debt-free, and profitable.