Maximizer Software Inc.

Maximizer Software Inc.

September 12, 2005 08:00 ET Honors Maximizer Software for CRM Excellence

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Sept. 12, 2005) - Maximizer Software Inc. (TSX:MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, announced it was honored with a CRMGuru Summit Award for CRM Solution Excellence.

The company was one of seven CRM solution providers tapped for the prestigious CRMGuru Summit Awards, based on a year-long study of CRM solution providers. Maximizer Software's 'Maximizer' solution ranked higher than Act! and Goldmine in the contact management category.

The CRMGuru Summit Awards recognize the most customer-centric CRM solution providers, based on input from customers, users and partners. The seven category winners were chosen as a result of their high scores in the CustomerThink Relationship Quality Index (CRQI), a composite score that includes solution ratings and relationship health indicators. The awards were based on more than 2,500 surveys from customers and partners, covering 70 different vendors.

"Maximizer is setting the pace for customer satisfaction in the contact management category, delivering a cost-effective and user friendly solution," said Bob Thompson, CEO of CustomerThink Corp. and founder of CRMGuru.

"We are very proud to accept the CRMGuru Summit Award as this outstanding recognition is based solely on input from our customers. We make listening to our customers a priority and continue responding with award-winning products that are affordable, easy for our customers to use, and have the appropriate functionality," said Tom Bennett, Office of the President and CTO, Maximizer Software. "When you consistently deliver in this manner to the customer they become very loyal."

Information on Maximizer Software's CRM Solution Excellence award, as well as a detailed report on the top 20 vendors is expected to be available later this month at the site (

About is the world's largest industry portal for business executives to learn about the art and science of Customer Relationship Management (CRM). CRMGuru's mission is to help marketing, sales and service executives succeed with CRM through high-quality and unbiased articles, discussions and newsletters; interactions with CRMGuru panelists; insightful industry benchmark reports; and an annual CRM thought-leader event. The portal serves more than 300,000 newsletter subscribers and site visitors each month from all regions of the world, with support from a global panel of CRM experts. For more information, please visit

About Maximizer Software

Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,000 Maximizer Enterprise™ customers and over one million Maximizer™ users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations in the technology business and sales and customer management software markets. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

Contact Information

  • Maximizer Software Inc.
    Rob Hilsen, Public Relations Manager
    Media Contact
    (604) 639-3608 (direct)