August 31, 2009 08:08 ET

"Crossing the Chasm" Author Geoffrey Moore Headlines American Marketing Association Webinar: Ensuring Highest Marketing Return From Provocation-Based Selling Techniques

SAN MATEO, CA and CHICAGO, IL--(Marketwire - August 31, 2009) - Incorporated®, the leading on-demand provider of B2B marketing solutions for sales and marketing professionals, and the American Marketing Association, today announced that marketing visionary and advisory board member Geoffrey Moore will headline an AMA webinar titled "Stop Wasting Money On Leads. Start Generating Opportunities" to be held on September 16th at 10am PDT. To register for the Webinar go to:

In his presentation, Moore will follow up on his popular webinar "Provoke Your Customers and Stimulate Sales Today," which outlined his firm's influential Harvard Business Review article "In a Downturn, Provoke your Customers" and challenged conventional, consulting-based selling methods. The upcoming webinar will detail Sales 2.0 strategies, including lead nurturing and a timely mix of automated and personal interactions that help sales and marketing organizations avoid the hidden costs of Demand Generation, improve sales conversions, and maximize ROI.

The webinar will show attendees how to successfully:

--  Use provocation-based selling to drive interest
--  Create results-driven demand generation programs in a Sales 2.0 world
--  Develop measurable, repeatable, and predictable marketing programs
--  Detail when to automate conversations and when to personally engage
    with prospects

"With best-selling books that have brought him universal acclaim, Geoffrey Moore is a legendary marketing thinker who continually challenges conventional wisdom with new ideas that provide added depth to the marketer's playbook," said Karen Gwynne, Director of Marketing Programs at the AMA. "We are delighted to partner with on this upcoming webinar where Moore will show marketers how to complete the deal from recession proof provocation-based selling techniques."

"We're looking forward to co-hosting this important event with the AMA, the country's most influential and prestigious marketing organization," said Scott Mersy, VP of Product Marketing at "Their participation underscores the value of Moore's provocation-based selling techniques, not for only sales but for the marketing community as well."

In addition to being a best-selling author, Moore is the founder of the Chasm Group, a strategy consulting firm to private and public companies. In 2003, the firm launched TCG Advisors, which counsels large, public companies managing transformation, and the Chasm Institute, which offers professional development and organizational training based on The Chasm Companion. He currently serves as a partner at MDV (Mohr Davidow Ventures) and on the boards of several high technology companies.

About the American Marketing Association

The American Marketing Association is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers, and, ultimately, achieve better results. American Marketing Association members are connected to a network of experienced marketers nearly 40,000 strong.

American Marketing Association offers highly acclaimed Training Series, professional conferences, and Hot Topic events focused on the immediate needs of marketers, as well as trends shaping the future. American Marketing Association's website,, is the everyday connection to marketing data, articles, case studies, best practices and a robust job bank. Additionally, the American Marketing Association is the source for the field's top magazines and journals, including Marketing News. Through local and collegiate chapters, American Marketing Association members are connected with the best people and the best practices.

For more information on the American Marketing Association, please visit

About® is the leading provider of sales lead management and marketing automation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. is a Sales 2.0 leader with over 500 corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns that deliver the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities. is a privately held company funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital, and Walden International, with headquarters in San Mateo, CA. For more information, visit Follow Genius on Twitter at and read the blog at

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