SOURCE: MarketLink Services

MarketLink Services

February 13, 2009 14:32 ET

CrossTec Teams Up With MarketLink Services to Grow Channel Presence Among Enterprises and SMBs

Award-Winning Security Software Provider Expects to Increase Sales and Further Develop Channel With MarketLink

BOCA RATON, FL--(Marketwire - February 13, 2009) - CrossTec Security, the developer of the award-winning Activeworx family of IT security information and log management solutions, announced its partnership with MarketLink Services. MarketLink is a leading provider of outsourced marketing and sales services that targets the technology market. The partnership will focus on recruiting channel partners for CrossTec with a strong customer focus on the enterprise, small, and mid-sized businesses (SMBs).

For more than ten years, CrossTec has delivered robust, security management software solutions to security and compliance conscious organizations. "This new partnership comes during an aggressive period of channel investment at CrossTec," said Jeff Richards, Vice President of Security Products at CrossTec. "We are excited to be working closely with MarketLink. MarketLink's approach, with its targeted VAR strategy and proven track record, is exactly what we're looking for to take Activeworx to the next level."

The full Activeworx family of security information and log management products will be promoted to MarketLink's network of value added resellers and system integrators. MarketLink will draw together a dedicated sales team to leverage its long-term relationships and expertise in this endeavor. "Activeworx products are a great fit for our marketplace," said Dan Dempsey, President at MarketLink Services. "With our business development team's strong product focus and SMB customers, we expect to see immediate traction with our network of VARs."

The Activeworx line includes Activeworx Log Center, a high-speed, raw data capture product with full indexing and search capabilities, reporting, alerting and forensics; Activeworx Security Center, with enterprise-grade SIM capabilities giving a real-time view of an organizations security posture; Activeworx Enterprise, a fully integrated combination security information and log management.

Both MarketLink and CrossTec look forward to this new growth opportunity, which aims to drive increased sales and channel presence.

For more information on Activeworx security solutions, please visit:

About CrossTec Security, LLC:

CrossTec Security, LLC founded in 2000 and based in Boca Raton, FL, provides sales and support to corporations, organizations, government agencies and educational institutions. CrossTec Security develops and distributes award-winning software management solutions for IT security. CrossTec's company mission is to offer a combination of enterprise tested products, substantial feature sets and unparalleled customer service, delivering superior value to our customers.

About MarketLink Services

MarketLink Services has provided channel development, sales and marketing solutions for many start-ups, SMEs and leading high-tech companies since 1997. Drawing on our vast experience and key relationships in the industry, MarketLink customizes sales, marketing and distribution plans for effective penetration into desired markets. We have built our success upon delivering measurable results for clients through targeted, strategic campaigns to achieve market dominance. The depth and breadth of experience in the MarketLink team enables us to deliver services that bridge the gap between manufacturer, reseller and consumer.

Contact Information